interactive marketing platforms

Whichit Integrations are now available

Hi Everyone,

We’ve been working super hard to make sure Whichit helps you streamline your processes as easily and simply as possible. We are proud to tell you we are now integrated with EMAIL, SLACK, MAILCHIMP and IFTTT.

Whichit Pro is live! [soft launch]

Hi Everyone,

Whichit Pro is live! [soft launch]. Finally there is a simple platform that allows advertisers to produce truly interactive content to increase user engagement, gain audeince insight and achieve their content marketing goals.

To those of you who know us here at Whichit you know that we are constantly evolving our platform. Over the past 6 months, Whichit Pro was in closed beta mode with selected clients.

British Technology Entrepreneurs Reception at 10 Downing Street

tech startup UK

Whichit was cordially invited to 10 Downing Street by the Prime Minister, David Cameron, to join like-minded technology entrepreneurs at the British Technology Entrepreneurs Reception.

Heading the VIP guest list was Jack Ma, founder and Executive Chairman of Alibaba Group. Other distinguished guests included Rohan Silva, former Senior Policy Advisor to David Cameron turned entrepreneur and Eileen Burbidge, one of London’s most influential venture capitalists. Other successful entrepreneurs who created some of the UK’s most successful technology companies such as Moshi Monsters, Graze, CityMapper and CarThrottle attended the reception too.

Jack Ma, the business magnate and philanthropist, announced that he joined a panel of business figures advising Mr David Cameron on business matters. The announcement of his new position, came the day before a four-day state visit to Britain by Chinese President Xi Jinping.

successful entrepreneur example 
most successful technology companies UK

Our founder and CEO, Jonathan Gan had the honour of meeting Mr Ma and speaking to him briefly, showcasing Whichit to the founder of China’s own Google, Amazon and eBay rolled into one, getting some sound business advice in the process.

This is not the first time Whichit has been invited to Downing Street, in fact is the third time that we´ve had the honor and hopefully we will be returning there again soon.

Whichit named EMEA app of the year by Facebook’s FbStart

best app in UK

This week has brought us the captivating F8 conference which is held by Facebook. Intended for developers and entrepreneurs, Facebook’s event – which takes place in San Francisco – is designed to help those who build products and services centred around Facebook’s website and groups.

Facebook recently launched FbStart, a program designed to help early stage mobile start-ups build and grow their apps. FbStart provides start-ups with an exclusive community, worldwide events, and mentorship from Facebook, and up to $60,000 in free tools and services. This year Facebook began selecting the most successful start-ups from its program, in order to host the annual App of the Year Award.

This year Facebook selected five Apps to be awarded the FbStart’s App of the Year, broken down in regions around the world. Whichit was honoured to be awarded FbStart’s App of the year for the regions of Europe, Middle east and Africa. The awards were selected from over 400 entries, narrowed down to the top five apps within the FbStart program in which entries were judged on four key properties: growth and engagement; expertise and design; efficiency at scale; and leveraging the Facebook platform. The panel of judges consisting of six experts; three senior level executives from Facebook and three industry experts such as a Partner from leading venture capital firm Andreessen Horowitz made their final decisions just over week ago ready to be bestowed on the final day of the F8 Annual Developer Conference. They recognised the best and most innovative mobile apps to emerge from the FbStart program which has helped showcase Whichit’s potential as an emerging platform.

You Won’t Believe What We Saw At Mobile World Congress 2015

You Won’t Believe What We Saw At Mobile World Congress 2015

As Mobile World congress 2015 comes to an end, Whichit‘s team took a step back to think about what 2015 holds for all of us in terms of innovation. One things for sure… The Internet of Things stole the show.

It was overwhelming to see all the products that will one day control our lives all presented in one hall in Mobile World Congres. Walking between the stands gave us the feeling that one day everything we wear and do will be connected, from wearable tech such as smart watches, glasses and bracelets, to home products such as Ikea’s light charger, where by just simply putting your phone on your bedside at night will charge it. The feeling became stronger as we realised this is not the future but it is right now.

Innovate UK 2014 | Why I Chose The UK To Internationalise My Business

MAdTech company

This week lays host to the UK’s leading innovation event, Innovate UK 2014. Bringing together an audience of more than 2000 people over two days and putting them in front of 200 world’s leading speakers to discuss ways to help grow your business, covering vital funding, support and presenting a vast amount of high powered connections. With attendees from research base, to government, business, as well as UK and international investors from 30 overseas markets, this really is the best event dedicated to networking with leading innovators.

Whichit’s CEO Jonathan Gan joined a panel of successful entrepreneurs to discuss why the UK is the best location to internationalize your business. The UK is currently located at the top of the list as the world’s leading location to both set up and grow a business. It provides the much required direct access to the European market, built up of the international environs of over 830 million people. 

innovative startup in London

In the 40 minutes, a creative discussion took place between these industry leaders, bringing forth thoughts on the advantages of the UK market over others, the types of support you can receive here as well as the money oriented challenges you may face and the reasons why London is the economical hotspot of the United Kingdom, leading more businesses here over any other mainland locations.  

Jonathan Gan discussed how the UK is the world leader in eCommence, which is the sector that Whichit belongs to, as it is located at the center of the interaction between finance and business, making it the hotspot for brand and financial growth. Furthermore, with the cultural variety the UK holds, it allows for fast growth, as you can target a strongly diverse group of people in a small geographical space. For those you cannot directly reach, it is located within such a time zone that it allows for international contact within the business working hours.

All this came together to pin point what the UK holds in terms of leverage to help further expand your business. Programs created by the UK government, such as the Sirius Programme, combined with the startup support activities of Innovation Warehouse and the Accelerator Academy, provide startups the ultimate environment to take your idea to the next level.

Whichit Founders at Innovate UK 2014

Whichit Founders at Innovate UK 2014

The sector was Chaired by Philip Salter, Director of The Entrepreneurs Network, the panel was made up of Dmitry Aksenov, Chief Executive Officer, FinGenius, Tim Brown, Founder, Three over Seven, Greg Fitzgerald, Carbon Analytics, Henrique Olifiers, Co-founder, Bossa Studio and our very own Jonathan Gan, CEO of Whichit.

Click here to see a video of the full discussion