creative interactive ads

Press Release: Whichit for Advertisers is significantly increasing B2B clients' engagement after launching earlier this year

Press Release, London, October 9, 2017: Whichit, one of the hundred fast-growth companies in the UK according to ‘The Leap 100’, launched their Interactive Commercial Content platform, Whichit for Advertisers, earlier this year.

The company founded in 2014, has launched its innovative B2B platform for marketers and advertisers allowing them to create Interactive Commercial Content in the form of polls, quizzes and surveys with a commercial focus. Not long after the launch, advertisers who have used Whichit are achieving phenomenal results from their marketing campaigns and generating up to 90% user engagement rates with this innovative rich media content.   

Whichit's in the Fast Lane! We're featured in the The Fresh Business Thinking Shift 100 - MAdtech Edition!

Galit-Gan.png

Galit Gan
Creative Director & Co-Founder

 
 
 

We are delighted to announce that Whichit has been included within The Fresh Business Thinking Shift 100 - the MAdtech edition - in association with KPMG Small Business Accounting. We're in the Fast Lane! 

The Shift 100 has been put together to identify Madtech (Marketing and Advertising) entrepreneurs who are using technology to bring new ideas to marketing and advertising, which is fundamentally reshaping the advertising and media industry and altering how consumers “consume” content.

The Founding team: Jonathan, Yarden and Galit

The Founding team: Jonathan, Yarden and Galit

Fresh Business Thinking is recognising and celebrating the entrepreneurs who are building cutting-edge solutions and bringing tech innovation to the UK’s marketing and advertising scene.

We are very happy to announce that Whichit is one of those chosen!
You can check out Whichit’s profile page here.

About Whichit:
Whichit is a platform to create and publish Interactive Commercial Content. Within minutes advertisers can create a beautiful bespoke interactive display ads. These can be embedded practically anywhere... including our network of publishers. These highly engaging ads not only drive traffic, they also provide highly useful insights about your target audience.

The Two Most Important Things For Marketers In 2017

There has been a shift in brands demands, they want to target their audience in a hyper-personalised way. They want to tailor the commercial message specifically to their wants and needs. Directing messages in a bespoke customer focused way will inevitably lead to higher conversion rates and increased ROI.

Even classic industry companies like Nxstage Medical have realised that in order to increase sales their marketing has to be relevant to specific sectors. While realising their main target market is the Spanish-speaking Hispanic community in the U.S (15% of their home kidney-analysis equipment) – the Massachusetts based company created brochures and a specific website in Spanish. These examples are backed up by celebrity endorsement, Twitter & Facebook accounts in Spanish as well.

Win Your Audience's Heart With New Ideas For Valentine's Day Campaigns

Win Your Audience's Heart With New Ideas For Valentine's Day Campaigns

Hey Everyone,

Love is (almost) in the air! Make sure your audience ‘feel the love’ this Valentine’s day! We’ve got some great new features that can help you engage with them in a fun way that can inspire them to get the perfect gift for their ‘special someone’.

It’s a Trivia Quiz, You can now ask your audience a series of questions and score them. Based on how many answers the user guesses correctly or not you can customise the commercial message to them.

Whichit Carousel & Whichit Survey… They’re in Whichit Pro!

Galit-Gan.png

Galit Gan
Creative Director & Co-Founder

 

Hey there,

Great news! We’ve released two brand new features; you’re now able to create a Whichit Carousel as well as a Whichit Survey super easily all by yourself!

Whichit Carousel

The Whichit Carousel is a single embedded Whichit Post, which will be automatically changed if the customer is visiting your page again or if the page is refreshed. That means that you can deliver multiple Whichit Posts by using just one embed code.

How?
Go to your Whichit Home Page, click on ‘Create’ and choose ‘Carousel’. You will be asked to choose the single Whichit Posts you want to integrate in the Carousel, which you have created earlier.

Select single Whichit Posts you want to integrate into your Survey or Carousel

Select single Whichit Posts you want to integrate into your Survey or Carousel

Whichit Survey

The Whichit Survey allows you to deliver multiple questions in an interactive image based Whichit. So, you get to ask your audience the really important questions you want to know the answers to… or something fun to engage with them. Based on how they answer you can segment your audience by their preferences and automatically serve them the correct commercial message. (You can also use our new software integrations to help you retarget them through your different channels!)

How?
Go to your Whichit Home Page, click on ‘Create’ and choose ‘Survey’. You will be asked to choose the single Whichit Posts you want to integrate into the Survey, which you have created before. Afterwards you’re able to choose your Engage Card in the normal way. That’s it, done!

That sounds great, doesn’t it? It’s super quick and easy and you can find out so much information about your audience!

The proof of the pudding is in the eating, so go for it!

 

Stay tuned,
The Whichit Team

Whichit Was Shortlisted To The UKBAA Angel Investment Awards

Hi Everyone,

Having been nominated for best international growth start-up, our entire founding team attended the UK Angel Investment Awards Gala Awards Dinner at The Dorchester last week.

best international growth start-up

It was a great honor to be shortlisted and a wonderful experience to be up close with the movers and shakers of our industry. There were serial entrepreneurs, angels, VCs, start-ups as well as accelerators, advisors and the rest of the support networks that make the UK such a vibrant start-up ecosystem.

We had a chance to mingle with some fellow start-ups and some investors. Most importantly, we were impressed with the calibre of the award winners and nominees. It was great to see companies that were once small start-ups, and are now massive, global companies.

fastest growing brands

We were especially happy to see that our investors, Galvanise Capital and even one of our clients, Family Traveller among the shortlisted companies.

About the awards:

Now in its 11th year, the annual UKBAA Angel Investment Awards celebrate high growth and success in the angel and early stage investment market - recognising the fastest growing brands and acknowledging the founders, angels, crowdfund and early stage venture capital investors behind them.
— UKBAA
award winning startup
UKBAA tech startup
international successful tech startup

That’s it for now. If you have any questions, feedback or just want to say congratulations on being shortlisted please email me at gan@getwhichit.com.

Yours,

Jonathan and the Whichit team

Whichit Pro is live! [soft launch]

Hi Everyone,

Whichit Pro is live! [soft launch]. Finally there is a simple platform that allows advertisers to produce truly interactive content to increase user engagement, gain audeince insight and achieve their content marketing goals.

To those of you who know us here at Whichit you know that we are constantly evolving our platform. Over the past 6 months, Whichit Pro was in closed beta mode with selected clients.

How Vendula got 1,811 sign ups and over 40% engagement rate in just 17 days

Vendula is an original fashion accessories brand whose key product is funky bags. “We launched Vendula London in 2003, and since then we’ve grown to become one of fashion’s funkiest brands with a growing list of customers across the UK, Ireland, Europe, and North America.”

The company wanted to promote their brand by incentivising their follower base and approaching new potential customers via a giveaway campaign on a special date in the retail calendar.

Whichit was crowned the Pitch@Palace 2015 People’s Choice Award Winner

Whichit was crowned the Pitch@Palace 2015 People’s Choice Award Winner

Whichit was awarded People's Choice Award by the Duke of York

Whichit awarded Innovate UK Smart funding award

Whichit awarded Innovate UK Smart funding award

Whichit has done it again!

Whichit has been awarded £246,426 in funding from the UK’s innovation agency, Innovate UK as part of SMART 2014-2015 scheme competition. The competition is aimed at SMEs carrying out R&D, which offers potentially significant rewards and could stimulate UK economic growth.