Go Native – you won’t regret it!

Noémie Girault
Business Development Intern

Ever wondered how and why your Facebook feed was filled with interesting content you cared for? Do you feel discouraged because your ads seem useless? We might have something for you...

Discover native advertising at Whichit. Register for FREE today & get $50 ad budget towards your first campaign!
 

THE ADVERTISEMENT OF TODAY
 

As advertiser Howard Gossage said in the past, “Nobody reads ads. People read what interests them. Sometimes it’s an ad”. Today, people search for content more than form. They want to be captivated by a subject. That’s why companies need to work twice as hard to attract and build a target audience. Good content is what creates a relationship between a brand and its customers. It’s important to present ads in a good context, in order to attract and not to bother the potential customer.

Considering the fact people are more and more suspicious about what they see online, they tend to believe user generated content the most. Perfect! That is actually what native advertising is all about. Well, partly…
 

SO, WHAT IS NATIVE AD?
 

The term ‘native adverting’ appeared at the end of 2012 in the United States. Publicists and advertisers exposed the fact usual banners and other advertising formats were becoming obsolete. That’s when the idea of native advertising emerged.

Paid media where the ad experience follows the natural form and function of the user experience in which it is placed. When the ad is not intrusive, a user is more likely to become a customer.

This way, you gain valuable visibility by really adapting to your audience. Just like a chameleon!

In-stream videos, sponsored tweets or Instagram posts are all native advertising content, presented almost seamlessly when you consume your content.

Efficiency and subtlety are the keys to your success.

WANT TO GET STARTED WITH NATIVE ADS?

Now let’s talk about the real deal. You may wonder, “how do I turn myself into a chameleon with a winning native advertisement?” Easy. The Whichit platform is a great tool for you to create and publish native ads.

Whichit gives you a glimpse into your audience’s mind with a unique ad unit. With this innovative marketing tool, you can create ads your audience WANT to interact with.
In minutes, anyone can easily create trivia, quizzes, surveys as interactive ad units that provide the perfect native advertising as they are fun, increase user engagement and gain better ROI for your campaigns. Just like an ad without advertising.

Want to give it a try? Whichit is offering free registration and a $50 ad budget for your first campaign this month.

Create one Whichit and run it on multiple platforms. We will make sure you get the best ROI ever!

NOT FULLY CONVINCED? THE FOLLOWING CASE STUDY WILL GIVE YOU THAT LITTLE PUSH YOU NEED ;)

‘Get the Gloss’ is a site that unites the best in beauty and health. They work with leading makeup artists, hair stylists, nutritionists and wellness practitioners to bring their readers the expert view on news and trends in beauty and wellness, and create specialist guides to help readers be their happiest, healthiest self.

Looking to increase their brand awareness and lead generation, ‘Get The Gloss’ teamed up with Whichit and the luxury online shopping site ‘Avenue 32’. They created a brilliant contest, in which the audience would answer a 5-question Whichit Survey in the form of a native ad, on the Get The Gloss site, and enter their email for a chance to win a designer handbag of their choice filled with beauty products from the luxury fashion site.

At the end of the campaign the results were incredible. After publishing the Avenue 32 Whichit ad, Get The Gloss reached over 5,900 unique views, 75% engagement rate, and 97% completion rate.

In addition, thanks to Whichit’s integrated dashboard, ‘Get the Gloss’ gained actionable insights about their audience such as their origin, product preferences, connections between products and who’s more likely to engage!

Discover connection between products. Get the Gloss discovered that most of the users who liked the brown leather bag also preferred the mascara and the foundation.

Wow… right?...

Using Whichit in a native format will generate higher click through rates, giving your audience a fun experience and deliver a better ROI for your brand. It’s a win-win situation for the brand-customer relationship.

Discover native advertising at Whichit. Register for FREE today & get $50 ad budget towards your first campaign!

Whichit Carousel & Whichit Survey… They’re in Whichit Pro!

Galit Gan
Creative Director & Co-Founder

Hey there,

Great news! We’ve released two brand new features; you’re now able to create a Whichit Carousel as well as a Whichit Survey super easily all by yourself!

Whichit Carousel

The Whichit Carousel is a single embedded Whichit Post, which will be automatically changed if the customer is visiting your page again or if the page is refreshed. That means that you can deliver multiple Whichit Posts by using just one embed code.

How?
Go to your Whichit Home Page, click on ‘Create’ and choose ‘Carousel’. You will be asked to choose the single Whichit Posts you want to integrate in the Carousel, which you have created earlier.

Select single Whichit Posts you want to integrate into your Survey or Carousel

Whichit Survey

The Whichit Survey allows you to deliver multiple questions in an interactive image based Whichit. So, you get to ask your audience the really important questions you want to know the answers to… or something fun to engage with them. Based on how they answer you can segment your audience by their preferences and automatically serve them the correct commercial message. (You can also use our new software integrations to help you retarget them through your different channels!)

How?
Go to your Whichit Home Page, click on ‘Create’ and choose ‘Survey’. You will be asked to choose the single Whichit Posts you want to integrate into the Survey, which you have created before. Afterwards you’re able to choose your Engage Card in the normal way. That’s it, done!

That sounds great, doesn’t it? It’s super quick and easy and you can find out so much information about your audience!

The proof of the pudding is in the eating, so go for it!

Stay tuned,
The Whichit Team

Business Leaders Reception At 10 Downing Street

Whichit’s CEO, Jonathan Gan, was invited as a representative of the technology and startup sector for a Business Leaders Reception at 10 Downing Street, with the honour of being hosted by the UK Prime Minister Mr. David Cameron. There were representatives from different aspects of the UK private sector – from entrepreneurs to investors and CEOs as well as from the media and government.

The PM spoke about the importance of business development and the government’s support for this, and expressed his gratitude for the role those in attendance had played in this initiative.

During the event, Jonathan spoke to business leaders such as Brent Hoberman and Steven Cohen as well as the Prime Minister himself. They discussed Whichit’s move from Israel to Great Britain and Jonathan took the opportunity to personally thank the Prime Minister for the Sirius Program and all the support Whichit has received from UK Trade & Investment.

Overall it was a great evening that once again demonstrated the impact high growth companies such as Whichit, have on the UK economy. We’ve demonstrated our significant contribution to the business sector while thriving in a great ecosystem provided by the Innovation Warehouse and Accelerator Academy. It was heartwarming to view the level of attention and support the government places on strengthening the technology sector and an honour to Whichit to be part of it.