Whichit for Advertiser’s next generation: designing to delight

Written by: The Whichit Team


Here at Whichit, we believe that our user’s success, is our success. Since the launch of ‘Whichit for Advertisers’ platform in mid 2017, we've been working hard to make sure our customers continue to enjoy using the system. We wanted our user’s feedback to be at the heart of every new version we release, therefore the user-centric design approach means we understand our customer’s need and prioritise it.

User-centred design creates the opportunity for a business to design together with individuals who use the product or service they are offering enabling them to truly understand who their users are and what they need. By that, this design provides a common language for all types of users, no matter their profiles and characteristics.

Understanding our users

 
In our case, the product is a platform that gives marketers the ability to create interactive ad units that leave lasting impressions and generate high traffic volumes, in order to engage better with their audiences. To do so we needed to establish a common language for the diverse individuals that use our platform. These days, creating an ad unit requires expertise (design teams, web developers etc). Whichit for Advertisers’ concept is to make advertising easier and intuitive for everyone, not only for experts, and the platform’s user experience should support and reflect that.

In the commercial world, it is common to make the mistake of prioritising business goals over those of the user. Our earlier product versions included as many proudly-developed features as we could, just so the users could ‘see everything we have to offer’. Taking out the guess-work and personal opinion was important for the new version. We’ve learned to analyze every touchpoint that our customers have with the product and matched their user-personas with their exact needs and goals. User-centred design should be implemented throughout the customer experience to make your product more efficient and satisfying, which eventually leads to increased sales and customer loyalty
— Galit Gan, Creative Director & Co-Founder
 
  Whichit for Advertisers’ concept is to make advertising easier and intuitive for everyone, not only for experts, and the platform’s user experience should support and reflect that.

Whichit for Advertisers’ concept is to make advertising easier and intuitive for everyone, not only for experts, and the platform’s user experience should support and reflect that.

 

User-Centred Design by Whichit


Today, we are very proud to announce the launch of our new and improved ‘Whichit for Advertisers’ platform, which is based on understanding our users’ needs, tasks and journey. We have also included new features for them to create beautiful interactive commercial ads their audience can't resist.

Here are some examples of how we’ve implemented the user-centred design in our new version:


1. A Creation Guide:


We believe that anybody can create interactive ads and run campaigns without depending on a designer, so we've included a step by step guide, with a checklist of tasks, that need to be completed before moving to the next stage.

 
  With 'Whichit for Advertisers' our users can create interactive commercial content in minutes.

With 'Whichit for Advertisers' our users can create interactive commercial content in minutes.

 


2.  New Features:


Polls and Surveys can be created in minutes with Whichit. We've made that process even easier by eliminated a number of steps in the creative process, by implementing new layout and tool bar when designing a post.

 
  For example, users are now able to drag and drop an image from the library to the creative unit and apply a ‘drop shadow’ on the text overlaid on the image for each answer.

For example, users are now able to drag and drop an image from the library to the creative unit and apply a ‘drop shadow’ on the text overlaid on the image for each answer.

 


3. A commercial offer to support each user persona:


We identified four personas which all have different needs and goals when engaging with their audience.  Those who:

  1. Want to attract audiences to a website/landing page
  2. Want to reward audiences with a coupon/offer
  3. Want to collect emails and other 1st party data to keep in touch with audiences
  4. Want to create memorable experiences for audiences and for them to share their post to social but are not interested in offering something in return.

By implementing a unified language all users can relate to, rather than overly technical marketing and advertising terms, they can easily select the best option to achieve their campaign goals.

 
  'Whichit for Advertisers' offers our users four Engage Cards with different Call to Actions based on their goals.

'Whichit for Advertisers' offers our users four Engage Cards with different Call to Actions based on their goals.

 


4. Touchpoints with target audiences:


Whichit’s ad unit can be distributed across multiple online channels. Instead of listing all the options, we ask our users what their marketing campaign’s objectives are: Do they want to engage with audiences on social media channels? or would the like to attract audiences from a new target market? This ensures they only see the relevant types of campaign that match their objectives.

 
  Our users can choose different campaign objectives that best suit their marketing goals.

Our users can choose different campaign objectives that best suit their marketing goals.

 


5.  A new and simplified user-flow:


Learning to use a new system is always challenging and time consuming. In the new version of ‘Whichit for Advertisers’ we’ve simplified the on-boarding process by only presenting features that are relevant to the user’s progress, keeping them informed about their progress at every stage. For example, a user will only be able to navigate through to advanced functions after completing the basics, as getting their too early may cause confusion.

Elliott Saray, Senior Developer at Whichit says that alongside a series of technical improvements, the new version of the SaaS platform also boasts a myriad of user experience enhancements.’. He adds that having completely redesigned the ad creation process based on user feedback and analysis, our users will now find an easy-to-use, unified design language carefully crafted by the Whichit Team.

The simply and intuitively designed system takes matters of user experience into utmost consideration, allowing our users to create and distribute interactive commercial content at an even quicker pace than before by following a simpler journey.
— Elliott Saray, Senior Developer


 

Thank you for reading! We hope you enjoy the new and improved ‘Whichit for Advertisers’!

 

 

Performance Advertising That Creates Memorable Experiences

Written by: Chloe Rowan


Digital advertising is a very competitive market, and both brands and advertisers face many challenges when developing their marketing strategies. Creative thinking and grand ideas are not enough to succeed in the digital advertising industry, but Whichit may just be the solution advertisers need to overcome the barriers they face each day.


1. Desensitisation


Display ads have been around for years, but they still follow the same formats and haven’t advanced alongside technology to keep users interested. As a result, internet users have become desensitised and the ads fade into background noise that they’re able to simply ignore.

Whichit’s ads are image-rich, fun and engaging. They gamify the display ad experience, adding interaction where the user least expects it. They appear as addictive and entertaining content in the form of quizzes, surveys and polls. Users find the style of these ads so appealing that they see a click-through rate 40 times higher than that of traditional banner ads.

 
  See an example of Whichit ads on a publisher website

See an example of Whichit ads on a publisher website

 


2. Ad blockers


In 2017, 615 million devices were using ad blockers, and this is a figure that’s constantly on the rise. In 2015, the high ad block download rates caused a staggering £22 billion worth of damage to advertisers, and publisher revenues also suffered.

Whichit’s interactive ad units can be shared or posted anywhere on the web, and they are not targeted by ad blockers. This means that brands and advertisers can reach a huge audience they would otherwise miss when using traditional display ads.
 

3. Data Overload


Brands and publishers are sometimes left drowning in meta-data and it can be an exhausting task to flesh out the relevant data from the irrelevant. As a result, they are unable to target their users effectively.

Whichit’s interactive ad units gain actionable insights and provide a unique way of targeting users by their preferences. The system can be easily integrated into any 3rd party CRM or Data Management Platform, streaming all data points to improve clients’ performance and targeting capabilities, and is completely GDPR compliant.

 
  Whichit for Advertisers includes an integrated dashboard for each live campaign that allows you to monitor and analyse your campaign’s results

Whichit for Advertisers includes an integrated dashboard for each live campaign that allows you to monitor and analyse your campaign’s results

 

More About Whichit
 

Whichit combines the brightest minds and most sophisticated technologies to create ad and marketing solutions that recapture the users' attention in an unobtrusive manner, making them WANT to engage with YOU. Founded by three professional Israeli entrepreneurs, Whichit relocated to London after winning the UKTI's Sirius Programme in 2014. In 2015, Whichit then went on to win 'Start-up of the Year EMEA' by Facebook, the Innovate UK R&D funding award, and the People's Choice Award at Pitch@Palace by the Duke of York.

 
  Galit (Creative Director); Yarden (CTO); Jonathan (CEO)

Galit (Creative Director); Yarden (CTO); Jonathan (CEO)

 


Whichit has seen great success in its ad campaigns, and the figures really speak for themselves:

Birchbox is the UK's number 1 beauty subscription service. They launched a Whichit campaign on their website in 2016 to increase brand awareness and drive sales. Their Whichit quiz saw over 24,000 unique views, 113 social shares, and an 89% engagement rate, with 97% completing the quiz and a 31% Call-to-Action rate. Birchbox's audience loved the interaction and it was so successful that Birchbox have created 8 Whichit campaigns to date.

 
  Birchbox achieved 97% Completion rate and 89% Engagement rate in just 10 days thanks to Whichit. Click to read full case study.

Birchbox achieved 97% Completion rate and 89% Engagement rate in just 10 days thanks to Whichit. Click to read full case study.

 


Earlier this year, 2018, Leumi Bank teamed up with McCann to increase awareness of their new app for teenagers. With an 11-day Whichit campaign, they obtained over 14,000 unique impressions with an impressive 98% engagement rate.

 
  Discover how 'Leumi' delivered within 11 days over 98% Engagement Rate, 91,500 Total Interactions, and 95% Completion Rate, using Whichit for their campaign. Click to read full case study.

Discover how 'Leumi' delivered within 11 days over 98% Engagement Rate, 91,500 Total Interactions, and 95% Completion Rate, using Whichit for their campaign. Click to read full case study.

 

Infirst Healthcare used an 8-question Whichit quiz to promote a new pharmaceutical product, Flarin, to relieve rheumatic or muscular pain and mild arthritic conditions. The quiz was advertised on Facebook and shared on the ‘Joint Flare-up Network’, a community forum page on Facebook. The campaign ran for 28 days and saw 15,335 unique views with a 73% engagement rate, 28.5% Call-to-Action rate, and they collected over 2,300 email addresses. Considering the mature age of their target audience, these figures are very impressive.
 

 
  Flarin's Whichit Quiz delivered a phenomenal engagement rate on Facebook, X40 higher than the average benchmark of Health and Beauty Industry engagement. Click to read full case study.

Flarin's Whichit Quiz delivered a phenomenal engagement rate on Facebook, X40 higher than the average benchmark of Health and Beauty Industry engagement. Click to read full case study.

 


Whichit has seen success across all different verticals, including automotive, travel, entertainment, insurance, gambling, retail and fashion.

Don’t just leave the success to them. Take your marketing strategy up a notch by implementing a Whichit creative for your next campaign.

Advertising and Data Gathering: Why not both at the same time?!?

Victor.png

Victor Martin
Business Developer

 
Thibault.png

Thibault Bourrelly
Business Developer

 


Understanding your customers’ needs to give them what they want is the ultimate, but expensive goal. To perform on a tight budget, marketers tend to separate market research campaigns (to better understand their customers) from defining an advertising plan (to promote their new and existing products). So, you want to better understand how to target your customers through advertising and attract them without spending a huge amount of money—how can you do both at the same time?

Here’s something for you: Whichit!

Whichit is an Interactive Commercial Content tool: an efficient way to gather useful data and to promote your business at the same time. Whichit allows you to create interactive ads that can be shown on social media, onsite and programmatically. We do the heavy lifting for you, so you don’t spend hours trying to comprehend the valuable data you gather. Thanks to our fantastic Analytics Dashboard, the information collected is very easy to understand and the results of your campaigns can be monitored in real time.

How can you better understand the results of your campaign?


The Whichit Analytics Dashboard is divided into several sections that make it easy to understand how your campaign is performing, and what your audience has answered.

The campaign dashboard is divided into two sections: campaign performance and creative performance. The campaign performance shows data captured in your overall campaign—the aggregated results of all creatives within the campaign envelope. After viewing the overall campaign statistics, you can then focus on the performance of individual creatives in order to monitor and compare them individually.

The first section shows General information about the campaign: the start date, the campaign type and Call-to-Action type per creative. Also, it shows the number of people who saw the ad, clicked on the ad, and so forth.

  The general information about this campaign shows how a survey accomplished excellent results. 74% of the audience that noticed the ad, voted, and was shared on social media 308 times.

The general information about this campaign shows how a survey accomplished excellent results. 74% of the audience that noticed the ad, voted, and was shared on social media 308 times.

Traffic Referrals presents the number of unique views per ad and website where your campaign has appeared (you can expand the widget to view more detailed information), and an Activity Graph illustrates the activity of your Whichit campaign over time – including engagement rate, completion rate, and unique impressions for comparison.

  The audience that noticed the collection of ads, come from 8 different websites where 5 of them got the highest amount of  views. The one with more views is 'traveldestinations.com'

The audience that noticed the collection of ads, come from 8 different websites where 5 of them got the highest amount of  views. The one with more views is 'traveldestinations.com'

The Whichit Analytics Dashboard visualises your campaign’s creative funnels in a very clear way, allowing you to understand the results with just a snapshot. You can also export the data to a spreadsheet.

The Completion Rate Funnel gives a clear overview of your creative’s results, starting from views, through content engagement to the call-to-action conversions.

The Post Engagement Funnel helps you recognise drop-offs in your posts and understand if the creative is working. If anything needs to be changed, you can edit the creatives in real time without needing to pause your campaign.

The Completion Rate and Post Engagement funnels are made available for every creative within your campaign, allowing you to compare your creatives and see which is performing best.

  These funnels are showing great results. Each question was so engaging that 98% of the audience completed the survey.

These funnels are showing great results. Each question was so engaging that 98% of the audience completed the survey.

See in detail the number of views on your Engage Cards and Call to Action stats, allowing you to see what commercial message is most likely to convert your potential customers into returning customers.

  Here, 97% of the audience that interacted with the ad, submitted their email. 57% shared their details after getting to Engage Card #1, 39% to Engage Card #2, and 1% to Engage Card #3.

Here, 97% of the audience that interacted with the ad, submitted their email. 57% shared their details after getting to Engage Card #1, 39% to Engage Card #2, and 1% to Engage Card #3.

The Whichit Analytics Dashboard gives you valuable capabilities to understand your audience with a few advanced features, allowing you to conduct a small market research project with every campaign you’ve created.

If you are asking more than one question, the Whichit Analytics Dashboard shows the Common User Paths (per creative), the most popular choices among your audience, and finally their conversion rate on your chosen Call to Action.

  In this example, while more users chose path #1, the conversion was higher in path #2. 

In this example, while more users chose path #1, the conversion was higher in path #2. 

Discovering connections between different products is a gold-mine for marketers. With Whichit’s ‘Votes Breakdown’ feature, you can see exactly what your audience preferred most, and how they voted from the perspective of other choices they’ve made within the collection.

  For example, you can discover that most of the people who chose the brown bag also prefer the pink lip-gloss and the mascara.

For example, you can discover that most of the people who chose the brown bag also prefer the pink lip-gloss and the mascara.

This valuable information can be used in different marketing propositions such as newsletters, package promotions, remarketing campaigns and product staging. This data is made available per creative within your campaign.

Finally, the Audience section presents where your ad has been shown around the world and how well received it has been in all these places.

 Interactive Ads Campaign Audience

Our Analytics Dashboard offers you all the tools to gather actionable insights about your customers, so you can reach out to them in the best way.

Check out what our clients are saying about us and start your Whichit wonder ride.
 

Creative Team reveals 6 easy ways to make an ad stand out from the crowd

Galit-Gan.png

Galit Gan
Creative Director
& Co-Founder

Juliana-Soto.png

Juliana Soto von Arnim
Junior Digital
Creative

You may have noticed that the impact of online ads is dropping because of how intrusive they have become. While ad blocker downloads increase as people prefer not to see advertising while browsing, brands have started to look for less intrusive and more engaging ways to attract their audience with digital advertising.

Finding the perfect strategy to achieve great results in your marketing campaigns can be a long and difficult process, but it is feasible and very much lies in the creatives.

The Creative Team of Whichit is here to give some tips that can help you make the most of your advertising. Facing the constant challenge of coming up with ideas for creative and engaging ads for Whichit’s diverse client portfolio, they have accomplished extraordinary results with them in past campaigns. See some case studies here.   

Today, Whichit’s Creative Team shares with you 6 easy ways for making an ad stand out from the crowd:

1.   Appealing copywriting


People come across dozens of ads every day, therefore, you need to make sure that your advertisement captures your audience’s attention in seconds. You can get there by creating a headline your audience is interested in and is written in a way that will make them curious enough to continue reading. People pay attention to a header that is teaching them ‘how to do’ something, stating an interesting fact, asking them a question, or giving them a direct offer. When creating a powerful headline, also include the most important benefit of your product or service. Once you have it, test it and rewrite it when you see that it is not getting the expected results anymore.

For example, if your audience likes travelling, you could write an attention-grabbing headline such as ‘How to travel for free,’ or you could invite them to answer a question like ‘What’s your dream holiday destination?’. 

 
Appealing coppywritting example.png
 
 
Appealing coppywritting example.png
 

2.   Tell them something they don’t know


Be creative and choose to provide content that will lead your audience to engage with your ad. Start by mentioning a trending topic or a seasonal event coming up. Including numbers or statistics to support your idea is encouraged, since this will not only show credibility but also prove how helpful your product or service has been for your clients. 

Also, consider engaging your audience with a personality quiz in which the outcome is based on their preferences, for example, ‘Discover what type of traveller you are’. This type of content is always popular because the audience enjoys discovering and sharing the result they get in the end. A meaningful interaction like this will result in a loyal customer for years.

3.  Use striking images


90% of the information our brain processes is visual. People love visuals, and advertisers know it. Captivate your audience by including exciting graphics in your digital ads. Always consider the colours you’re going to use. Try not to choose a background that is too flashy, bright, or one in which your product is lost. Also, if you’re using text in the images, make sure it is readable and is not getting lost in the details of the image. Never neglect your branding and be consistent with what you include in your ads so that your audience can easily identify you.

 Source:  Graphix Artist
 Source: Ikea by DDB Tribal

Source: Ikea by DDB Tribal

It is not about making the elements in your ad compete with each other, but highlighting the most important message. Read more tips on how to make your ad awesome.

4.   Make your ad interactive


Bringing the audience to interact with your ad will draw more meaning out of it and can result in a win-win situation for the brand-consumer relationship.

Interactive ads create a richer experience for your audience, and making them more involved will generate greater interest in the brand. But, ‘Interactive ad’ - What does that mean? Interactive ads are defined as involving mutual action between consumers and producers without having the consumer click through. Asking the user to play a little game or take part in a quiz will be a great way to increase the click-through rate of your ad, as interactive content generates 2x more conversions than passive content (source: Kapost).

 

Click the example to see a great idea for an interactive ad>>> 

 

 

5.   Personalisation makes the difference


McKinsey’s study found that companies using “data-driven personalisation as the core factor for marketing and sales decisions can improve marketing ROI by 15% to 20%”. Data is the key here. The clever use of data and real-time information will allow marketers to create online ads that are relevant and personalised, engaging the right people with the right information.

How can you actually do that? Walk the extra mile and split your target audience into smaller groups (by interests, ages, etc). Tailoring your message to individuals using different creative and copy will increase the chances that your ad can actually make an impact.

Retargeting is not only for advanced marketers! Ad targeting based on individual online behaviour can be easily achieved by placing a Facebook/Google pixel into your campaign. A retargeting campaign is not limited only to online advertising. A good tip is to place a Facebook pixel in emails and then retarget the receivers who open with a personalized paid ad (check how you can do that using MailChimp).

Whichit’s Creative team embraces personalisation whilst using a bespoke Call-to-Action. “While creating an interactive ad unit, we are tailoring different commercial offers, based on the users’ outcomes or interactions. This way we significantly increase the chances of the user to interact with a commercial offer that is relevant for him”, says Galit Gan, Co-founder & Creative Director of Whichit.

6.   Pick the right ad size


Effective digital ads are designed to increase brand awareness and drive traffic to your website. The size of the elements you include in your ad, like logo, headline and copywriting, will determine which size is best for you. Also, a tip that will help you collect more clicks is using the most effective size ads recommended by Google.

If you’re including text over an image, use a size that will help your audience read it easily like ‘Medium Page’ (MPU) or ‘half page’ (Double MPU). If your headline and copywriting are both short, use the ‘Leaderboard’ size so they don’t have trouble reading your message, but take into consideration that in this case, your image will be minimal. Check below some ads from Ebay:

 
 Source: eBay

Source: eBay

 

That’s it for now.

Are you ready to start creating your ad?
Try Whichit and get the process started!


Whichit is an online platform that allows you to easily create your own interactive ads and run it on multiple channels. The ads are fun, innovative and undisruptive, enabling you to gain actionable insights about your audience while they interact with them, all in real time. Additionally, Whichit contains an interactive analytics dashboard that summarises the data collected from your campaign in a way that’s very easy to comprehend so you don’t have to spend hours on it.


References:
Seiter, C (2016, June 1) 8 Winning Headline Strategies and the Psychology Behind Them

 

How to prosper with marketing campaigns after GDPR

Juliana-Soto.png

Juliana Soto von Arnim
Junior Digital Creative

 

“So, what do I do now?”...That’s the question that you as a marketer might be asking yourself after the General Data Protection Regulation (GDPR) came into force across Europe and the UK in May. The law that aims to give citizens more control over their data and to create a uniformity of rules to enforce across the continent, is set to cause a huge storm in the future: post-GDPR campaigns aren’t going to collect as much data as before, or it might be better to stop running lead generation campaigns because no one is going to submit their email after needing to agree with all those required policies.

But there’s no need to panic, this regulation isn’t as severe as it sounds.

Marketers need to only worry about data permission, data access and data focus on their campaigns:
 

1.   Data Permission

With GDPR you need to make sure that your audience wants to stay in contact with you. Don’t make the mistake of assuming that by filling out a form that says, “By signing up, you agree to our Terms and have read our privacy policy”, they want to stay connected. Ask them to specifically opt-in using easy-to-understand text, to your newsletters and emails by ticking the boxes. Check the examples below:

  Not Compliant

Not Compliant

  GDPR Compliant

GDPR Compliant

2.   Data Access

Part of the control of this new law is allowing individuals to access or remove their personal data collected by companies. As a marketer, you need to make sure that your users can easily access and request copies of their personal information, as well as an opt-out for its use.
 

3.   Data Focus

This is where you, as a marketer, need to ask yourself, “What data do I really need?”. GDPR requires you to legally justify what data you are storing on your users and why, as well as how you are using it. So, if you want to avoid unnecessary justifications, focus only on the data that you really need.
 

Without a doubt, GDPR will impact B2C marketing strategies. The good news is that this legislation is a great opportunity to build stronger relationships with the people engaging with your brand.


Gain insights about your audience

When creating lead generation strategies, instead of implementing a simple yes or no tick box, you can provide a range of options to find out what your audience is interested in. Through consent, you can collect insights that not only help you share information with them about topics that really interest them, but also segment your audience into focused communication groups.

 Waitrose Data Protection Compliance

Here's an example from Waitrose, part of the John Lewis Partnership, when registering for an account. While the user consents to receive updates from Waitrose, John Lewis or John Lewis Financial Services, the company identifies what their audience is interested in receiving.

More effective email marketing

The unsubscribe link within an email allows your audience to manage their email preferences. Giving them the freedom to turn communications on or off, helps you keep what’s relevant to them up to date, and allows you to target them with more specific or relevant campaigns.

 
 Amazon Notifications
 

In this case, Amazon notifies their audience about purchases, shipments, and delivery delays by email, text message, or the app.

Build brand loyalty and trust

GDPR no longer allows you to contact your audience for marketing purposes unless you have their permission to do so. Be open, honest and transparent. Give them a reason to share their personal information with you. Building brand loyalty and trust comes through projecting transparency about who you are and what you’re doing with their data.


How can Whichit help build a loyal customer base?
 

Whichit gives you the perfect tool to create a successful marketing campaign that appeals to your customers while protecting their data. At the same time, you as a marketer, get to build a strong loyal customer base.

Whichit interactive ad units help you generate new customers and strengthen existing relationships by analysing actual user behaviour and intent, as well as perception and attitude towards your brand, to inform your current and future marketing strategies:

Collect valuable information, not personal information

Whichit collects user preferences and behaviour without asking for Personal Identifiable Information (PII).


Transparency and Clarity

Whichit captures only the PII the user has agreed to share after opting into required consent forms, such as email addresses.
 

Give the power to the user

All users can request copies of the data stored within the Whichit for Advertisers platform and have the right to be forgotten i.e. remove all data entries upon request, which will increase trust and create more valuable connections with the brand.


References

MacDonald, S (2018, June 4).  GDPR for Marketing: The Definitive Guide for 2018
Gravicus (2018, March 2). A Marketers Guide for GDPR

Shopify or WooCommerce user?... We have the tool for you

Noemi.png

Noémie Girault
Business Development Intern

 

If you use Shopify or WooCommerce - you may find yourself struggling with getting visibility or generating traffic to your site. You may even struggle with targeting the perfect client with the right products. Well, no worries!

Whichit has exactly what you need to get this very much wanted traffic and convert it into revenue. What is this miracle solution? Whichit Interactive Commercial Content.


Here's how you do it:


1. Ask a question

Ask your audience a simple question through image-based polls or quizzes to segment them and cut down the sales funnel. These rich-media ad units can be shown on social media, embedded on your site, in your Whichit display campaign through Google AdWords, and more.
 

2. Generate high level of engagement rate with Whichit Interactive Commercial Content

Once your audience has voted, the item they chose is already loaded to the basket and they can be taken straight to the check-out page.

 Check out  this demo  .

Check out this demo.

3. It’s really simple to set up!

All you have to do is paste your basket page URL and boom! the magic is done. So, if you want to get more out of your display campaigns use Whichit to help shorten the sales funnel! 

See how to create your basket URL with Whichit:
 
If you’re a Shopify user, here is all the information you need to build your basket URL.

If you like to Woo your clients with WooCommerce, this link will tell you how to create your basket URL.

If you’re interested, would like to hear more, or need some help getting started just let us know!

Thanks for reading,

The Whichit Team

Why Multi-channel Marketing is essential for an e-commerce Business

Alex-Radugina.png

Alexandra Radugina
Senior Marketing Manager

 

Multi-channel Marketing is a tendency for e-commerce businesses. According to Gartner research, marketing campaigns that integrate four or more digital channels will outperform single or dual-channel programs by 300%. However, 90% of marketers still struggle to seamlessly connect more than three channels at a time, making consistent messaging and coordination a major challenge.

Nowadays, direct marketing (email marketing, webinars, catalogues) and indirect marketing (inbound marketing) channels should work together as a single ecosystem. Every day people browse the web, check emails, use social networks, and look for relevant information and services/products. Therefore, the foremost thing digital marketers should consider is to make sure that customers are able to see information about their business effortlessly; this determines the success of the business. Multi-Channel Marketing is indeed a one-stop solution for all the marketers out there.

Before you head out, you should make a list of all the different methods available for multi-channel distribution. This will help you pursue a couple of distribution channels on the top of the list and can even help you consider the best mixture of channels for your future campaigns. As you move ahead, you may even find that some methods are synergistic to each other and can be linked together.

1. Multiple sales channels

Using multi-channels allows e-commerce marketers to list their inventory on different channels like eBay, Shopify, Amazon, Facebook, etc. The tracking information and other needs are communicated from sales channels to the ultimate buyer.

Other features like using QR codes for products your customer might search for can also help you out considerably when selling your products. You must be able to use the right promotional tools to enhance the quality of the marketing campaigns for your business. This is the main aspect of multi-channel e-commerce.

2. Planning Ahead

When you want to plan a holiday special and offer great discounts, you should promote them across different direct and indirect channels. Then the execution should be in a disciplined manner. Plan and make sure that your business makes a great impact on people’s minds.

3. Paid Advertisement

You can ramp up sales by customising your product catalogues and advertising your products to potential buyers via AdWords, Facebook, Twitter, Snapchat, etc.  Your product’s nature plays a very important role in the market determining what kind of platform will be suitable for it and whether the platform gives you the opportunity to target your audience based on their behaviour online, interests, or demographics. You can increase sales by listing your products on high-demand blogs and in magazines. Today you can advertise your products on famous sites like Cosmopolitan, GQ, Instagram and many others. Consider building white lists of publishers that are related to your e-commerce business. This will help to reach more customers due to popularity and a positive inclination in the sales growth.

 Paid Advertising Social Media

4. Email list

You can easily carry out a market campaign through email marketing. Spreading the word is much easier when you have the required email addresses with you. This is the most powerful tool in marketing campaigns and provides a direct way to reach the customer. This tip can improve your Multi-channel e-commerce progress and can be very useful for your bricks and mortar business. Today, some of the email marketing platforms, like MailChimp, allow you to also run a retargeting campaign on your website, to increase results for your email campaign.

 
 Email Marketing
 

5. Social Media

Being present on social media and being interactive with your clients helps you maintain a strong relationship with them. You can post promotional content, discount offers, and more on social media to attract your consumers to your stores and the website. Social media is the most powerful tool used in all multi-channel e-commerce strategies. It helps to develop a positive brand image for your consumers.

6. Influencer marketing

With the rise of microblogging, social media – influencer marketing becomes a new tool to reach your target audience. There are many marketing platforms that can help you shout out your special offer or product release to millions of customers via industry influencers. You can reach influencers directly or via influencers marketing platforms such as Famebit, Grapevine and others.

7. Content Marketing

Blogs, eBooks, reports, video and interactive commercial content assist customers who are trying to understand more about your e-commerce business. Also, content marketing can help generate new leads and understand prospects’ intent, while also helping you generate coverage within your niche and improve your SEO.

 

 

 


Click the example to see how great Interactive Commercial Content really is! >>>

Test your knowledge: What is an example of Interactive Content?

8. Native Advertising

Native advertising is a type of paid media that doesn’t destroy users experience. It appears to be part of a website’s content, much like a magazine advertorial. According to figures from NewBayMedia, native ads are viewed 53% more than banner ads, the purchase intent is 53% higher, and they generate 82% more brand lift.

In a perfectly built marketing promotion, a multichannel campaign would reach the target audience across all the possible touch points. You can run your campaigns in parallel, or one followed by another to move your customers down the sales funnel. Therefore, it can be fairly concluded that Multi-channel marketing is certainly a big deal for an e-commerce business as it helps them benefit from utilising the virtual space available to them.

Whichit Earns Campaign Management Software Distinctions from Top Business Software Directory

Alex-Radugina.png

Alexandra Radugina
Senior Marketing Manager

 

Whichit was designed to help businesses utilize a singular platform for capturing the attention of potential clients with an unobtrusive, fun, and inviting experience. The expert B2B reviewers from FinancesOnline managed to experience this first-hand when they conducted a thorough analysis of Whichit, and we received praises for fulfilling our value proposition. With this, we were honored with two distinctions: Great User Experience award for 2018 and Rising Star award for 2018.

 Interactive Content Platform
 Interactive Advertising

FinancesOnline also recognized our increasing popularity on the market and our high positive user feedback. With this, we received their Rising Star award. This isn’t a surprise as Whichit prides in its cutting-edge technology in gathering actionable insights so you can increase your conversions exponentially.

While determining which marketing plans would best capture the interest of your audiences is a difficult endeavour, Whichit eliminates this arduous task with its machine-learning insight engine. It collects all audience information and turns them into actionable insights.

 marketing campaign management tool

“Whichit removes the guesswork from your advertising and marketing plans and campaigns by helping you identify and utilize the right messages they respond to, driving conversions and ROI to the roof,” stated FinancesOnline’s experts. Our product was also recommended in the platform’s popular what is campaign management software guide.

We encourage all our users to check out FinancesOnline’s review and share how Whichit transformed your ads and marketing campaigns.

See full review here

4 Marketing Ideas for bank holiday Travel and Tour Businesses promotions

Alex-Radugina.png

Alexandra Radugina
Senior Marketing Manager

 

The bank holiday presents travel peak opportunities, so marketing campaigns must include several things to maximise this occasion.

Bank holidays are times when people take a break and enjoy. For many of them, this means a long weekend and a great opportunity to travel. For businesses, it means a huge travel peak opportunity and thus, a good moment to refine marketing campaigns to reach more customers.

There are many ways you can leverage bank holidays into your marketing, let us find out how.

1. First, understand your customer persona


Targeting the right people at the right time is what makes a marketing campaign effective. How can you plan a marketing campaign if you have no idea who your customers are? To target adequately, you must understand what your audience craves and who your ideal customers are.

Online travel services are a tough business: prices are low, and competition is high. How can you differentiate? Understand your clients. Beyond knowing their age or gender, you need to understand given these demographic’s information what drives them when they choose a destination, book a flight, a hotel, what they want, what they don’t want, and finally where they go for information when making such decisions.

 marketing campaign results dashboard

The Whichit Analytics Dashboard gives you a perfect overview of your audience and their preferences.

 

True multi-channel marketing is all about using the right blend of channels to get the right messages to the right people at the right times.
 

2. Targeted Campaigns & Retargeting


What you should keep in mind is that your aim is to generate qualified leads. Your marketing campaign is not only about generating activity but about generating contact information to develop relationships with your customers and retarget later if needed. You need targeted marketing campaigns toward your ideal customers and it must contain lead generation. That is the process of effective travel marketing.

 

 

 

 

 

Click the example to see how wonderful it really is! >>>

 

Email Marketing

Your email database is extremely valuable. Your website should always have the ability to collect emails. Once people subscribe, even if they are not using your services, you will be able to approach them with emails saying when it will be the right time for them to travel!


Social Media

Social media is important for travel marketers. During or after their trip, your customers will share their experience with their friends and family or followers, and you will be able to take advantage of this. While using social media you should always track and manage your strategy by using social media tools that allows you to get useful statistics like ‘Facebook Insights’ or ‘Twitter Analytics’.


Share your knowledge

These days, content marketing is important and highly interesting for customers. Indeed, your website or even your email marketing must be significant for your audience. Your customers must find information quickly that is relevant to their needs, travel wise: make their journey easier to plan, and they will be thankful! Therefore, you must share your knowledge while sharing your offers.

You can also share your knowledge by writing articles for local magazines and papers.


Reviews & check-ins

Trip Advisor states that 93% of users find reviews important when deciding where they want to stay and 53% of people would not book a hotel without checking out the reviews first. Nowadays, people love reviews and you shouldn’t neglect this. Create an identifiable section for your clients to leave reviews on your website, since it could increase your brand awareness and generate content about your brand. Besides, it’s always good having people telling the world that you are doing a good job!


3. Personalized holiday offers

We previously mentioned the importance of knowing your clients. For example, according to Binge travel industry, 41% of people looking for family holidays are aged between 35 to 49 and in 2016 in the category of the family holidays,  69% were taking a road trip while only 26% where travelling to an international destination. What these statistics say is that customers are different, thus, so are their needs. Then, you must personalize your holiday offers in order to offer them exactly what they’re looking for.


4. Interactive Content Marketing (content, quiz, trivia, competitions) to generate User Generated Content, to Create Stories


The digital journey of booking a personal trip, from the idea of where to travel, all the way to the final purchase can be a very long, complicated process. Make it fun and easy for your clients by using interactive content!
For example, if they are struggling to choose a destination, create a quiz for them, then offer them a purchase coupon code linked to the destination matching their desires!

On your website, create content to learn about your client’s preferences and target them more accurately in the future.

 native advertising creation tool

Then, to develop customer loyalty and enlarge your client database, create a contest about the best holiday photos on your Facebook page!

Using interactive content will help you achieve a better ROI and collect meaningful, actionable data about your customers’ preferences. This is win-win for you and your clients.

5 Facts to help you plan Mother’s Day Marketing Campaigns

Alex-Radugina.png

Alexandra Radugina
Senior Marketing Manager

 

Mother's Day is another great opportunity for all types of retailers to encourage consumers to spend more on beautiful gifts. If you want to create a stellar promotion, you have to start with a plan; below you can find some interesting facts that can help you.

1. Mother’s Day in numbers

Mother's Day is celebrated on the fourth Sunday of Lent and precisely three weeks before Easter Sunday. The 2017 Mother’s Day spend was valued at almost 1.4 billion pounds, in comparison to the 700 million pounds spent for Father’s Day 2017. 30% of the purchases were made online followed by a Mother’s Day spark in social media posts. According to Facebook, people around the world uploaded 1B+ photos and videos, which shows how much people care about family and how grateful they are.

 Mother's Day facts

2. Shoppers' persona

Harvest Digital suggest that 67% of female shoppers purchase more gifts than men. But on average, men spend £10 pounds more on their gifts. Also, the most significant spenders belong to the age range of 25-34 years old. Those insights can give some ideas on who you want to target with your campaign, as well as how to gain social media boost on Mother’s Day itself.

 mothers day gifts marketing

3. What are the most common presents…

Mothers’ Day's gifts aren’t just flowers, cards or chocolates. These types of gifts are a must-have addition to a main treat. Shoppers are more interested in personalised gifts that stand out from the rest. There has been a noticeable increase in personalised presents in the UK, and we estimate an increase in that sector this Mother’s Day.  The hottest gifts for Mother’s Day are:

 Mother's Day best gifts

4. What Mummy really wants…

We found out that what Mothers actually dream of receiving on Mother’s Day are surprisingly affordable:

 affordable gifts for Mother's Day 

5. Promotional tactics to attract shoppers:

 Mother's Day promotions

The goal of this Mother’s Day marketing opportunity is of course to increase sales and revenue. Marketers use the full range of promotional tactics to attract shoppers: special product selection, email marketing, social campaigns, price promotions. According to Bing Ads, more than 60% of Mother’s Day gift searches are made from a mobile device. Searches increase by up to four times in the 48 hours leading up to Sunday as well as most of purchases are made last minute. So, starting a marketing campaign just two-three weeks before the day would be a wise tactic.  Last year’s statistics show us that email remarketing was most effective the week before Mother’s Day.

What do shoppers want? What leads them to make up their mind about a purchase? The main decision-making factors— the same as for any other occasion, will be online search. According to HootSuite, 60% of shoppers use social networks for product search, so consider running a social media campaign to reach your consumers.  Another factor is saving time on shopping: If you can offer consumers all-in-one services like a card, flowers and chocolate there will be a greater chance of success. Adding your slogan, hashtag, or brand to any gift pack can encourage some consumers to thank you online.  Cooperate with local businesses (i.e. flower shops, spas, restaurants) and create offers together.

Shoppers want inspiration for Mother’s Day presents. Look for a personalised shopping experience based on their buying behaviour.  Offering savings and rewards based on past purchases is a proven tactic. You can also offer consumers a personalised gift finder (Whichit example), which will lead them to the perfect present or add the competitive element to keep participants checking back and sharing their contributions for more exposure. How about a mum and daughter selfie competition? Perfect for Mother’s Day.

Click here to see full infographic!