interactive marketing platforms agency

Press Release: Whichit for Advertisers is significantly increasing B2B clients' engagement after launching earlier this year

Press Release, London, October 9, 2017: Whichit, one of the hundred fast-growth companies in the UK according to ‘The Leap 100’, launched their Interactive Commercial Content platform, Whichit for Advertisers, earlier this year.

The company founded in 2014, has launched its innovative B2B platform for marketers and advertisers allowing them to create Interactive Commercial Content in the form of polls, quizzes and surveys with a commercial focus. Not long after the launch, advertisers who have used Whichit are achieving phenomenal results from their marketing campaigns and generating up to 90% user engagement rates with this innovative rich media content.   

Whichit for Advertisers is now live!

Galit-Gan.png

Galit Gan
Creative Director & Co-Founder

 

Let's face it, as marketers there are tons of challenges we encounter: reaching our audience, engaging with them, understanding them and having them understand us, not to mention the amount of time it all takes! Well, what if you had a window into your audience? What if you could engage with them like never before and save time by streamlining your campaigns and marketing efforts?

Great news! Whichit for Advertisers has now launched.

Using the new platform, you can now create rich media interactive ad units that run on multiple channels.
By creating content, connecting to traffic and targeting an audience, discover how Whichit will redefine your digital marketing strategy.

Let’s take a look!

Whichit for Advertisers

Whichit for Advertisers

Whichit for Advertisers


Build your own creative

Create rich, commercially driven interactive content, delivering a new and improved experience for your audience. The ad units come in the form of polls, surveys, quizzes or simple questions illustrated with visuals of your choice.

If you were looking for a way to make advertising more inviting for your audience, Whichit provides a tool for you to pull them into your world so you can take a look into theirs. 

Try it yourself, check out how to make an awesome post to engage your audience.

 

Connect to traffic

How do you reach your audience? Twitter, Facebook, your blog, paid advertising? How many posts or ads do you need to create for each and how much time and effort does it take? Save time and create one Whichit Post that can be run on multiple channels and in multiple sizes. Through our three campaign channels, you will be able to run an organic campaign using your own assets, launch on paid traffic or share it to social media in a few easy steps.


Target your audience

You can now create Whichit posts and use them to target your audience. Target by age, gender, location and more to reach out and engage them. 

Targeting your audience has never been easier thanks to our playful dashboard

Targeting your audience has never been easier thanks to our playful dashboard

Dashboard

Now that your campaign is running, you’ll probably want to see how it’s performed. Our platform includes an integrated dashboard for each live campaign that allows you to monitor and analyse your campaign’s success in real time. It is super easy to navigate and presents you with actionable customer insights.

  

Closing the Loop

Whichit is a One-Stop-Shop with a full range of marketing services. Engage your audience, find out more about them and retarget with the right message using our integration tools to automate your marketing and sales ops. Check out all the available integrations such as EMAIL, SLACK, MAILCHIMP, IFTTT and more.

Available integrations in Whichit for Advertisers

Available integrations in Whichit for Advertisers

 

What's in it for me?
 

Anybody can create an interactive campaign in minutes

All services are accessible from our platform in an intuitive way. Whichit will take you by the hand, step by step to run a campaign like a pro. Building a campaign has never been so quick and accessible.

 

Success

Using our interactive posts’ Engage Card, achieve up to 95% engagement rate per campaign! This will be the perfect way to catch a glimpse into your customers' mind and share with them an experience, a story or a call to action.

 

Market research as a Bonus

By asking a question, you encourage your audience to interact with you and you also benefit from the insights provided by their answers. Want to showcase your products? Want to know which one is the most popular or which colour they prefer? Just ask!

 

Want to give it a try? 

 

Want to learn more? Schedule a demo call with us!

Whichit Pro is live! [soft launch]

Hi Everyone,

Whichit Pro is live! [soft launch]. Finally there is a simple platform that allows advertisers to produce truly interactive content to increase user engagement, gain audeince insight and achieve their content marketing goals.

To those of you who know us here at Whichit you know that we are constantly evolving our platform. Over the past 6 months, Whichit Pro was in closed beta mode with selected clients.

British Technology Entrepreneurs Reception at 10 Downing Street

tech startup UK

Whichit was cordially invited to 10 Downing Street by the Prime Minister, David Cameron, to join like-minded technology entrepreneurs at the British Technology Entrepreneurs Reception.

Heading the VIP guest list was Jack Ma, founder and Executive Chairman of Alibaba Group. Other distinguished guests included Rohan Silva, former Senior Policy Advisor to David Cameron turned entrepreneur and Eileen Burbidge, one of London’s most influential venture capitalists. Other successful entrepreneurs who created some of the UK’s most successful technology companies such as Moshi Monsters, Graze, CityMapper and CarThrottle attended the reception too.

Jack Ma, the business magnate and philanthropist, announced that he joined a panel of business figures advising Mr David Cameron on business matters. The announcement of his new position, came the day before a four-day state visit to Britain by Chinese President Xi Jinping.

successful entrepreneur example 
most successful technology companies UK

Our founder and CEO, Jonathan Gan had the honour of meeting Mr Ma and speaking to him briefly, showcasing Whichit to the founder of China’s own Google, Amazon and eBay rolled into one, getting some sound business advice in the process.

This is not the first time Whichit has been invited to Downing Street, in fact is the third time that we´ve had the honor and hopefully we will be returning there again soon.

Whichit awarded Innovate UK Smart funding award

Whichit awarded Innovate UK Smart funding award

Whichit has done it again!

Whichit has been awarded £246,426 in funding from the UK’s innovation agency, Innovate UK as part of SMART 2014-2015 scheme competition. The competition is aimed at SMEs carrying out R&D, which offers potentially significant rewards and could stimulate UK economic growth.

Business Leaders Reception At 10 Downing Street

advertising agency UK

Whichit’s CEO, Jonathan Gan, was invited as a representative of the technology and startup sector for a Business Leaders Reception at 10 Downing Street, with the honour of being hosted by the UK Prime Minister Mr. David Cameron. There were representatives from different aspects of the UK private sector – from entrepreneurs to investors and CEOs as well as from the media and government.

The PM spoke about the importance of business development and the government’s support for this, and expressed his gratitude for the role those in attendance had played in this initiative.

During the event, Jonathan spoke to business leaders such as Brent Hoberman and Steven Cohen as well as the Prime Minister himself. They discussed Whichit’s move from Israel to Great Britain and Jonathan took the opportunity to personally thank the Prime Minister for the Sirius Program and all the support Whichit has received from UK Trade & Investment.

Overall it was a great evening that once again demonstrated the impact high growth companies such as Whichit, have on the UK economy. We’ve demonstrated our significant contribution to the business sector while thriving in a great ecosystem provided by the Innovation Warehouse and Accelerator Academy. It was heartwarming to view the level of attention and support the government places on strengthening the technology sector and an honour to Whichit to be part of it.

high growth company UK

Whichit named EMEA app of the year by Facebook’s FbStart

best app in UK

This week has brought us the captivating F8 conference which is held by Facebook. Intended for developers and entrepreneurs, Facebook’s event – which takes place in San Francisco – is designed to help those who build products and services centred around Facebook’s website and groups.

Facebook recently launched FbStart, a program designed to help early stage mobile start-ups build and grow their apps. FbStart provides start-ups with an exclusive community, worldwide events, and mentorship from Facebook, and up to $60,000 in free tools and services. This year Facebook began selecting the most successful start-ups from its program, in order to host the annual App of the Year Award.

This year Facebook selected five Apps to be awarded the FbStart’s App of the Year, broken down in regions around the world. Whichit was honoured to be awarded FbStart’s App of the year for the regions of Europe, Middle east and Africa. The awards were selected from over 400 entries, narrowed down to the top five apps within the FbStart program in which entries were judged on four key properties: growth and engagement; expertise and design; efficiency at scale; and leveraging the Facebook platform. The panel of judges consisting of six experts; three senior level executives from Facebook and three industry experts such as a Partner from leading venture capital firm Andreessen Horowitz made their final decisions just over week ago ready to be bestowed on the final day of the F8 Annual Developer Conference. They recognised the best and most innovative mobile apps to emerge from the FbStart program which has helped showcase Whichit’s potential as an emerging platform.

You Won’t Believe What We Saw At Mobile World Congress 2015

You Won’t Believe What We Saw At Mobile World Congress 2015

As Mobile World congress 2015 comes to an end, Whichit‘s team took a step back to think about what 2015 holds for all of us in terms of innovation. One things for sure… The Internet of Things stole the show.

It was overwhelming to see all the products that will one day control our lives all presented in one hall in Mobile World Congres. Walking between the stands gave us the feeling that one day everything we wear and do will be connected, from wearable tech such as smart watches, glasses and bracelets, to home products such as Ikea’s light charger, where by just simply putting your phone on your bedside at night will charge it. The feeling became stronger as we realised this is not the future but it is right now.

Champagne & Fashion in the House of Commons

Champagne & Fashion in the House of Commons

Last Monday we took a trip to the house of commons for a champagne brunch. A chance to discuss the connection between fashion and politics throughout history, as well as address current ethical issues and  chat with a member of parliament about their opinion on our fashion industry related issues.

 

 The connection between the way you dress and politics may not immediately be apparent, but you only have to look back to fashion movements such as the hippie generation, when people took a laid back approach to the way they dressed and presented themselves, due to a rise in unemployment as a result of the recession, or the state of rebellion represented by the punk subculture, combining previously fashion absent objects like safety pins and chains to make a statement for their anti-establishment views.

Innovate UK 2014 | Why I Chose The UK To Internationalise My Business

MAdTech company

This week lays host to the UK’s leading innovation event, Innovate UK 2014. Bringing together an audience of more than 2000 people over two days and putting them in front of 200 world’s leading speakers to discuss ways to help grow your business, covering vital funding, support and presenting a vast amount of high powered connections. With attendees from research base, to government, business, as well as UK and international investors from 30 overseas markets, this really is the best event dedicated to networking with leading innovators.

Whichit’s CEO Jonathan Gan joined a panel of successful entrepreneurs to discuss why the UK is the best location to internationalize your business. The UK is currently located at the top of the list as the world’s leading location to both set up and grow a business. It provides the much required direct access to the European market, built up of the international environs of over 830 million people. 

innovative startup in London

In the 40 minutes, a creative discussion took place between these industry leaders, bringing forth thoughts on the advantages of the UK market over others, the types of support you can receive here as well as the money oriented challenges you may face and the reasons why London is the economical hotspot of the United Kingdom, leading more businesses here over any other mainland locations.  

Jonathan Gan discussed how the UK is the world leader in eCommence, which is the sector that Whichit belongs to, as it is located at the center of the interaction between finance and business, making it the hotspot for brand and financial growth. Furthermore, with the cultural variety the UK holds, it allows for fast growth, as you can target a strongly diverse group of people in a small geographical space. For those you cannot directly reach, it is located within such a time zone that it allows for international contact within the business working hours.

All this came together to pin point what the UK holds in terms of leverage to help further expand your business. Programs created by the UK government, such as the Sirius Programme, combined with the startup support activities of Innovation Warehouse and the Accelerator Academy, provide startups the ultimate environment to take your idea to the next level.

Whichit Founders at Innovate UK 2014

Whichit Founders at Innovate UK 2014

The sector was Chaired by Philip Salter, Director of The Entrepreneurs Network, the panel was made up of Dmitry Aksenov, Chief Executive Officer, FinGenius, Tim Brown, Founder, Three over Seven, Greg Fitzgerald, Carbon Analytics, Henrique Olifiers, Co-founder, Bossa Studio and our very own Jonathan Gan, CEO of Whichit.

Click here to see a video of the full discussion