Interactive Advertising

Light up your sales tree this season with Creative Marketing Campaigns

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Galit Gan
Creative Director & Co-founder

 

Spoiler alert! You can download a free ‘Festive Campaigns Guide’ to inspire your marketing strategy.

The holiday season is fast approaching and it is the biggest chance for businesses to boost their revenue. Consumers are expected to spend about a trillion dollars between November and January, so if you haven't incorporated a proper marketing strategy to boost your sales for it, you're already falling behind.

If you have not done so yet, there is no better time than now to start thinking about your marketing campaigns. Let’s help you get started...

Choosing the right strategy

1. Be there

Make sure you have a campaign strategy for both your online advertising and email marketing, as they are both essential channels to increasing sales over the period. Social activities are a must! Get in front of your audience where they already spend the majority of their time, and engage with them with beautifully ads that they can’t miss.

2. Be creative

While creativity is key in order to win hearts,
your commercial offer shouldn’t be left behind.

Interactive commercial content is the answer to your business’s success this year. It is bold, fun to interact with, and creates a memorable experience that positions your brand as innovative. All that without compromising on your true objective – increasing revenue.

3. Be cost-effective

Making assumptions about how your audiences feel and what they want or need, can result in expensive and even damaging campaigns that squander opportunities to foster brand loyalty and boost sales. Using Interactive Commercial Content you can ask your target audiences questions through image-based quizzes, with bespoke Call-To-Actions. This allows you to gather 1st party data, actual user preferences and behaviours without compromising revenue goals.

The following holiday marketing ideas will amplify and add significant value to your efforts to ramp up sales during the most profitable time of the year:


Win your Halloween!

A ‘COSTUME BUILDER’ for the scariest night of the year to sell more costumes

 

Did you know... During October 2016, the amount spent on all Halloween goods across the retail industry was £30.8 billion, a 6% increase on the previous year. Brits spent an estimated £277 million on Halloween treats alone in 2017!

The COSTUME BUILDER brings a unique brand interaction delivering a memorable experience.
With Phenomenal engagement rates, audience segmentation by product/preference and outstanding conversion rates.

 

Be the buzz this Black Friday & Cyber Monday

The perfect ‘DEAL FINDER’ for this exciting weekend of sales

Did you know... A whopping £1.4bn was spent on online sales in the UK on Black Friday - up some 11.7% on last year, according to online retailers trade body IMRG.

The DEAL FINDER delivers Black Friday deals across the internet in an interactive ad unit with phenomenal performance stats.

Black Friday 'Deal Finder' -    click image for live demo!

Black Friday 'Deal Finder' - click image for live demo!

  • Up to 16 products from 4 categories in 1 interactive creative

  • Actionable insights that can be optimised to in real time

  • 1st party data and high performing audience segments

  • Integration with client e-commerce engines to auto-fill baskets directly from the ad unit

  • New customer acquisition and incremental product sales

 

 

Light up your sales tree this Christmas

An ‘INTERACTIVE MUSICAL EXPERIENCE’ and a ‘GIFT WIZARD’ for the most wonderful time of the year

Did you know... Retail sales for Christmas 2017 grew 1.4% against 2016 to a whopping £78.69 Billion (mid Nov – end Dec).

The GIFT WIZARD and MUSICAL EXPERIENCE deliver a unique and memorable brand interaction.

 

 

Get actionable insights about your audience in real time and high performing audience segments. The interactive content can easily integrate with client e-commerce engines to auto-fill baskets directly from the ad unit! No additional steps or landing pages needed.

 

Out-of-the-box Boxing Day strategy

Get consumers to interact with and select your sale items with a ‘BOXING DAY BARGAIN FINDER’

Boxing Day 'Bargain Finder' -    click image for live demo!

Boxing Day 'Bargain Finder' - click image for live demo!

Did you know... 2017 Boxing Day bargain hunters spent a record £4.5billion! Web sales hit £1.03billion, topping £1billion for the first time and up 7.9 percent on the £954million spent in 2016, according to Centre for Retail Research.

The BOXING DAY BARGAIN FINDER delivers your boxing day bargains direct to consumers even before the event. It presents a unique opportunity for consumers to select multiple sale items they want from 1 interactive ad unit. Gather actual consumer preferences and behaviour that can be used to build new audience segments.

 

Enjoy this new customer acquisition and increase sales this season.
Download our free download a free ‘Festive Campaigns Guide’ to inspire your marketing strategy:

 
 

 

Brilliant creatives and personalized offers to your customers make a huge impact, and can strengthen the consumer-brand relationship, turning a happy customer into a brand ambassador.

Now, make all of your holiday marketing dreams come true!

Merry Christmas! And don’t forget to follow us on Twitter and Facebook for more inspiration and marketing tips.

 

Drive Brand Awareness and sales in the Lifestyle & Beauty Sector [Case Study]

Written by: Chloe Rowan


Birchbox is the UK’s number 1 beauty box. Subscribers receive a monthly box containing five samples of beauty products to test without having to buy the full-sized product. The boxes are tailored to suit the subscriber’s needs, for instance, a subscriber with straight hair would not receive a product for curly hair, but subscribers can also choose one of the five products they receive or select their preferred box design, adding a further element of personalisation.

The Campaign

 
Birchbox decided to launch a Whichit campaign. They identified their target audience as females aged 18-35, living in the UK and Ireland. They wanted a fun and innovative way to engage this audience, with the aim to increase brand awareness and drive sales.

The strategy was to create a 6-question Whichit quiz to collect actionable insights about their consumers’ makeup preferences and beauty routines. The quiz was to appear as a native ad, on a branded landing page, on the Birchbox website. The user would be presented with a different outcome based on their preferences, and each Engage Card offered a discount code and a clear Call-to-Action button.

 
Click on the image to discover your beauty horoscope.

Click on the image to discover your beauty horoscope.

 

The quiz featured attractive images and a series of fun questions about beauty routines, astrology, and the season’s favourites, allowing Birchbox to grab the audience’s attention and raise brand awareness from the start. The answers also provided Birchbox with valuable information regarding their target audience’s preferences including their influencers, favourite body feature, and preferred colour palettes.

The final question was “Are you a Birchbox Subscriber?”, which enabled the quiz to determine which personalised offer and Call-to-Action it should display on the Engage Card once the quiz was complete.

Success


The campaign ran on a Birchbox branded landing page within their website for 10 days and generated over 24,000 unique views. The campaign was a huge success, achieving an 89% engagement rate, made up of 60% potential new subscribers, and 40% existing clients.

 
Birchbox achieved 97% Completion rate and 89% Engagement rate in just 10 days thanks to Whichit. Click to read full case study.

Birchbox achieved 97% Completion rate and 89% Engagement rate in just 10 days thanks to Whichit. Click to read full case study.

 

Of the 89% who engaged with the ad, a huge 97% completed it, and 31% carried out the Call-to-Action. The ad was also shared on social media 113 times, amplifying the brand awareness.

Everyone who completed the quiz was taken to an Engage Card with a brief description of their beauty horoscope, the latest beauty trends for them to look out for, and influencers they should watch. Existing clients were then offered a free blending sponge with any purchase from the Birchbox online shop, while non-subscribers were given a voucher code to receive a 50% discount off an October box.

The answers collected throughout the campaign gave Birchbox vital product and rutine information. This data can be used to help personalise subscriptions and improve customer satisfaction during and after the campaign.

The audience enjoyed the interactive quiz, and it was such a success that Birchbox have continued to create Whichit campaigns as part of their marketing strategy!

 

Whichit for Advertiser’s next generation: designing to delight

Galit-Gan.png


Galit Gan
Co-founder & Creative Director

 

Here at Whichit, we believe that our user’s success, is our success. Since the launch of ‘Whichit for Advertisers’ platform in mid 2017, we've been working hard to make sure our customers continue to enjoy using the system. We wanted our user’s feedback to be at the heart of every new version we release, therefore the user-centric design approach means we understand our customer’s need and prioritise it.

User-centred design creates the opportunity for a business to design together with individuals who use the product or service they are offering enabling them to truly understand who their users are and what they need. By that, this design provides a common language for all types of users, no matter their profiles and characteristics.

Understanding our users

 
In our case, the product is a platform that gives marketers the ability to create interactive ad units that leave lasting impressions and generate high traffic volumes, in order to engage better with their audiences. To do so we needed to establish a common language for the diverse individuals that use our platform. These days, creating an ad unit requires expertise (design teams, web developers etc). Whichit for Advertisers’ concept is to make advertising easier and intuitive for everyone, not only for experts, and the platform’s user experience should support and reflect that.

In the commercial world, it is common to make the mistake of prioritising business goals over those of the user. Our earlier product versions included as many proudly-developed features as we could, just so the users could ‘see everything we have to offer’. Taking out the guess-work and personal opinion was important for the new version. We’ve learned to analyze every touchpoint that our customers have with the product and matched their user-personas with their exact needs and goals. User-centred design should be implemented throughout the customer experience to make your product more efficient and satisfying, which eventually leads to increased sales and customer loyalty
— Galit Gan, Creative Director & Co-Founder
 
Whichit for Advertisers’ concept is to make advertising easier and intuitive for everyone, not only for experts, and the platform’s user experience should support and reflect that.

Whichit for Advertisers’ concept is to make advertising easier and intuitive for everyone, not only for experts, and the platform’s user experience should support and reflect that.

 

User-Centred Design by Whichit


Today, we are very proud to announce the launch of our new and improved ‘Whichit for Advertisers’ platform, which is based on understanding our users’ needs, tasks and journey. We have also included new features for them to create beautiful interactive commercial ads their audience can't resist.

Here are some examples of how we’ve implemented the user-centred design in our new version:


1. A Creation Guide:


We believe that anybody can create interactive ads and run campaigns without depending on a designer, so we've included a step by step guide, with a checklist of tasks, that need to be completed before moving to the next stage.

 
With 'Whichit for Advertisers' our users can create interactive commercial content in minutes.

With 'Whichit for Advertisers' our users can create interactive commercial content in minutes.

 


2.  New Features:


Polls and Surveys can be created in minutes with Whichit. We've made that process even easier by eliminated a number of steps in the creative process, by implementing new layout and tool bar when designing a post.

 
For example, users are now able to drag and drop an image from the library to the creative unit and apply a ‘drop shadow’ on the text overlaid on the image for each answer.

For example, users are now able to drag and drop an image from the library to the creative unit and apply a ‘drop shadow’ on the text overlaid on the image for each answer.

 


3. A commercial offer to support each user persona:


We identified four personas which all have different needs and goals when engaging with their audience.  Those who:

  1. Want to attract audiences to a website/landing page

  2. Want to reward audiences with a coupon/offer

  3. Want to collect emails and other 1st party data to keep in touch with audiences

  4. Want to create memorable experiences for audiences and for them to share their post to social but are not interested in offering something in return.

By implementing a unified language all users can relate to, rather than overly technical marketing and advertising terms, they can easily select the best option to achieve their campaign goals.

 
'Whichit for Advertisers' offers our users four Engage Cards with different Call to Actions based on their goals.

'Whichit for Advertisers' offers our users four Engage Cards with different Call to Actions based on their goals.

 


4. Touchpoints with target audiences:


Whichit’s ad unit can be distributed across multiple online channels. Instead of listing all the options, we ask our users what their marketing campaign’s objectives are: Do they want to engage with audiences on social media channels? or would the like to attract audiences from a new target market? This ensures they only see the relevant types of campaign that match their objectives.

 
Our users can choose different campaign objectives that best suit their marketing goals.

Our users can choose different campaign objectives that best suit their marketing goals.

 


5.  A new and simplified user-flow:


Learning to use a new system is always challenging and time consuming. In the new version of ‘Whichit for Advertisers’ we’ve simplified the on-boarding process by only presenting features that are relevant to the user’s progress, keeping them informed about their progress at every stage. For example, a user will only be able to navigate through to advanced functions after completing the basics, as getting their too early may cause confusion.

Elliott Saray, Senior Developer at Whichit says that alongside a series of technical improvements, the new version of the SaaS platform also boasts a myriad of user experience enhancements.’. He adds that having completely redesigned the ad creation process based on user feedback and analysis, our users will now find an easy-to-use, unified design language carefully crafted by the Whichit Team.

The simply and intuitively designed system takes matters of user experience into utmost consideration, allowing our users to create and distribute interactive commercial content at an even quicker pace than before by following a simpler journey.
— Elliott Saray, Senior Developer


 

Thank you for reading! We hope you enjoy the new and improved ‘Whichit for Advertisers’!


About the company:

This web-based tool makes it easy for brands and publishers to create image-based polls and surveys that help them gain user-related insights, their preferences, desires, what makes them tick, and more. With the interactive content platform - 'Whichit for Advertisers', marketers and advertisers can easily create Interactive Commercial Content in minutes and launch it across multi-channels: on the brand's web pages and blogs; social channels like Facebook, Twitter and Snapchat; native mobile and in-app; ad-networks; and publishers web pages. Once they attract their audience, Whichit’s users can reel them in with unique “Engage Cards” that deliver crisp and significant call-to-action messages based on their audiences’ answers and their goals.

Advertising and Data Gathering: Why not both at the same time?!?

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Victor Martin
Business Development Intern

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Thibault Bourrelly
Business Development Intern


Understanding your customers’ needs to give them what they want is the ultimate, but expensive goal. To perform on a tight budget, marketers tend to separate market research campaigns (to better understand their customers) from defining an advertising plan (to promote their new and existing products). So, you want to better understand how to target your customers through advertising and attract them without spending a huge amount of money—how can you do both at the same time?

Here’s something for you: Whichit!

Whichit is an Interactive Commercial Content tool: an efficient way to gather useful data and to promote your business at the same time. Whichit allows you to create interactive ads that can be shown on social media, onsite and programmatically. We do the heavy lifting for you, so you don’t spend hours trying to comprehend the valuable data you gather. Thanks to our fantastic Analytics Dashboard, the information collected is very easy to understand and the results of your campaigns can be monitored in real time.

How can you better understand the results of your campaign?


The Whichit Analytics Dashboard is divided into several sections that make it easy to understand how your campaign is performing, and what your audience has answered.

The campaign dashboard is divided into two sections: campaign performance and creative performance. The campaign performance shows data captured in your overall campaign—the aggregated results of all creatives within the campaign envelope. After viewing the overall campaign statistics, you can then focus on the performance of individual creatives in order to monitor and compare them individually.

The first section shows General information about the campaign: the start date, the campaign type and Call-to-Action type per creative. Also, it shows the number of people who saw the ad, clicked on the ad, and so forth.

The general information about this campaign shows how a survey accomplished excellent results. 74% of the audience that noticed the ad, voted, and was shared on social media 308 times.

The general information about this campaign shows how a survey accomplished excellent results. 74% of the audience that noticed the ad, voted, and was shared on social media 308 times.

Traffic Referrals presents the number of unique views per ad and website where your campaign has appeared (you can expand the widget to view more detailed information), and an Activity Graph illustrates the activity of your Whichit campaign over time – including engagement rate, completion rate, and unique impressions for comparison.

The audience that noticed the collection of ads, come from 8 different websites where 5 of them got the highest amount of views. The one with more views is 'traveldestinations.com'

The audience that noticed the collection of ads, come from 8 different websites where 5 of them got the highest amount of views. The one with more views is 'traveldestinations.com'

The Whichit Analytics Dashboard visualises your campaign’s creative funnels in a very clear way, allowing you to understand the results with just a snapshot. You can also export the data to a spreadsheet.

The Completion Rate Funnel gives a clear overview of your creative’s results, starting from views, through content engagement to the call-to-action conversions.

The Post Engagement Funnel helps you recognise drop-offs in your posts and understand if the creative is working. If anything needs to be changed, you can edit the creatives in real time without needing to pause your campaign.

The Completion Rate and Post Engagement funnels are made available for every creative within your campaign, allowing you to compare your creatives and see which is performing best.

These funnels are showing great results. Each question was so engaging that 98% of the audience completed the survey.

These funnels are showing great results. Each question was so engaging that 98% of the audience completed the survey.

See in detail the number of views on your Engage Cards and Call to Action stats, allowing you to see what commercial message is most likely to convert your potential customers into returning customers.

Here, 97% of the audience that interacted with the ad, submitted their email. 57% shared their details after getting to Engage Card #1, 39% to Engage Card #2, and 1% to Engage Card #3.

Here, 97% of the audience that interacted with the ad, submitted their email. 57% shared their details after getting to Engage Card #1, 39% to Engage Card #2, and 1% to Engage Card #3.

The Whichit Analytics Dashboard gives you valuable capabilities to understand your audience with a few advanced features, allowing you to conduct a small market research project with every campaign you’ve created.

If you are asking more than one question, the Whichit Analytics Dashboard shows the Common User Paths (per creative), the most popular choices among your audience, and finally their conversion rate on your chosen Call to Action.

In this example, while more users chose path #1, the conversion was higher in path #2.

In this example, while more users chose path #1, the conversion was higher in path #2.

Discovering connections between different products is a gold-mine for marketers. With Whichit’s ‘Votes Breakdown’ feature, you can see exactly what your audience preferred most, and how they voted from the perspective of other choices they’ve made within the collection.

For example, you can discover that most of the people who chose the brown bag also prefer the pink lip-gloss and the mascara.

For example, you can discover that most of the people who chose the brown bag also prefer the pink lip-gloss and the mascara.

This valuable information can be used in different marketing propositions such as newsletters, package promotions, remarketing campaigns and product staging. This data is made available per creative within your campaign.

Finally, the Audience section presents where your ad has been shown around the world and how well received it has been in all these places.

Interactive Ads Campaign Audience

Our Analytics Dashboard offers you all the tools to gather actionable insights about your customers, so you can reach out to them in the best way.

Check out what our clients are saying about us and start your Whichit wonder ride.
 

Creative Team reveals 6 easy ways to make an ad stand out from the crowd

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Galit Gan
Creative Director
& Co-Founder

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Juliana Soto von Arnim
Junior Digital
Creative

You may have noticed that the impact of online ads is dropping because of how intrusive they have become. While ad blocker downloads increase as people prefer not to see advertising while browsing, brands have started to look for less intrusive and more engaging ways to attract their audience with digital advertising.

Finding the perfect strategy to achieve great results in your marketing campaigns can be a long and difficult process, but it is feasible and very much lies in the creatives.

The Creative Team of Whichit is here to give some tips that can help you make the most of your advertising. Facing the constant challenge of coming up with ideas for creative and engaging ads for Whichit’s diverse client portfolio, they have accomplished extraordinary results with them in past campaigns. See some case studies here.   

Today, Whichit’s Creative Team shares with you 6 easy ways for making an ad stand out from the crowd:

1.   Appealing copywriting


People come across dozens of ads every day, therefore, you need to make sure that your advertisement captures your audience’s attention in seconds. You can get there by creating a headline your audience is interested in and is written in a way that will make them curious enough to continue reading. People pay attention to a header that is teaching them ‘how to do’ something, stating an interesting fact, asking them a question, or giving them a direct offer. When creating a powerful headline, also include the most important benefit of your product or service. Once you have it, test it and rewrite it when you see that it is not getting the expected results anymore.

For example, if your audience likes travelling, you could write an attention-grabbing headline such as ‘How to travel for free,’ or you could invite them to answer a question like ‘What’s your dream holiday destination?’. 

 
Appealing coppywritting example.png
 
 
Appealing coppywritting example.png
 

2.   Tell them something they don’t know


Be creative and choose to provide content that will lead your audience to engage with your ad. Start by mentioning a trending topic or a seasonal event coming up. Including numbers or statistics to support your idea is encouraged, since this will not only show credibility but also prove how helpful your product or service has been for your clients. 

Also, consider engaging your audience with a personality quiz in which the outcome is based on their preferences, for example, ‘Discover what type of traveller you are’. This type of content is always popular because the audience enjoys discovering and sharing the result they get in the end. A meaningful interaction like this will result in a loyal customer for years.

3.  Use striking images


90% of the information our brain processes is visual. People love visuals, and advertisers know it. Captivate your audience by including exciting graphics in your digital ads. Always consider the colours you’re going to use. Try not to choose a background that is too flashy, bright, or one in which your product is lost. Also, if you’re using text in the images, make sure it is readable and is not getting lost in the details of the image. Never neglect your branding and be consistent with what you include in your ads so that your audience can easily identify you.

Source:  Graphix Artist
Source: Ikea by DDB Tribal

Source: Ikea by DDB Tribal

It is not about making the elements in your ad compete with each other, but highlighting the most important message. Read more tips on how to make your ad awesome.

4.   Make your ad interactive


Bringing the audience to interact with your ad will draw more meaning out of it and can result in a win-win situation for the brand-consumer relationship.

Interactive ads create a richer experience for your audience, and making them more involved will generate greater interest in the brand. But, ‘Interactive ad’ - What does that mean? Interactive ads are defined as involving mutual action between consumers and producers without having the consumer click through. Asking the user to play a little game or take part in a quiz will be a great way to increase the click-through rate of your ad, as interactive content generates 2x more conversions than passive content (source: Kapost).

 

Click the example to see a great idea for an interactive ad>>> 

 

 

5.   Personalisation makes the difference


McKinsey’s study found that companies using “data-driven personalisation as the core factor for marketing and sales decisions can improve marketing ROI by 15% to 20%”. Data is the key here. The clever use of data and real-time information will allow marketers to create online ads that are relevant and personalised, engaging the right people with the right information.

How can you actually do that? Walk the extra mile and split your target audience into smaller groups (by interests, ages, etc). Tailoring your message to individuals using different creative and copy will increase the chances that your ad can actually make an impact.

Retargeting is not only for advanced marketers! Ad targeting based on individual online behaviour can be easily achieved by placing a Facebook/Google pixel into your campaign. A retargeting campaign is not limited only to online advertising. A good tip is to place a Facebook pixel in emails and then retarget the receivers who open with a personalized paid ad (check how you can do that using MailChimp).

Whichit’s Creative team embraces personalisation whilst using a bespoke Call-to-Action. “While creating an interactive ad unit, we are tailoring different commercial offers, based on the users’ outcomes or interactions. This way we significantly increase the chances of the user to interact with a commercial offer that is relevant for him”, says Galit Gan, Co-founder & Creative Director of Whichit.

6.   Pick the right ad size


Effective digital ads are designed to increase brand awareness and drive traffic to your website. The size of the elements you include in your ad, like logo, headline and copywriting, will determine which size is best for you. Also, a tip that will help you collect more clicks is using the most effective size ads recommended by Google.

If you’re including text over an image, use a size that will help your audience read it easily like ‘Medium Page’ (MPU) or ‘half page’ (Double MPU). If your headline and copywriting are both short, use the ‘Leaderboard’ size so they don’t have trouble reading your message, but take into consideration that in this case, your image will be minimal. Check below some ads from Ebay:

 
Source: eBay

Source: eBay

 

That’s it for now.

Are you ready to start creating your ad?
Try Whichit and get the process started!


Whichit is an online platform that allows you to easily create your own interactive ads and run it on multiple channels. The ads are fun, innovative and undisruptive, enabling you to gain actionable insights about your audience while they interact with them, all in real time. Additionally, Whichit contains an interactive analytics dashboard that summarises the data collected from your campaign in a way that’s very easy to comprehend so you don’t have to spend hours on it.


References:
Seiter, C (2016, June 1) 8 Winning Headline Strategies and the Psychology Behind Them

 

Shopify or WooCommerce user?... We have the tool for you

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Noémie Girault
Business Development Intern

 

If you use Shopify or WooCommerce - you may find yourself struggling with getting visibility or generating traffic to your site. You may even struggle with targeting the perfect client with the right products. Well, no worries!

Whichit has exactly what you need to get this very much wanted traffic and convert it into revenue. What is this miracle solution? Whichit Interactive Commercial Content.


Here's how you do it:


1. Ask a question

Ask your audience a simple question through image-based polls or quizzes to segment them and cut down the sales funnel. These rich-media ad units can be shown on social media, embedded on your site, in your Whichit display campaign through Google AdWords, and more.
 

2. Generate high level of engagement rate with Whichit Interactive Commercial Content

Once your audience has voted, the item they chose is already loaded to the basket and they can be taken straight to the check-out page.

Check out  this demo  .

Check out this demo.

3. It’s really simple to set up!

All you have to do is paste your basket page URL and boom! the magic is done. So, if you want to get more out of your display campaigns use Whichit to help shorten the sales funnel! 

See how to create your basket URL with Whichit:
 
If you’re a Shopify user, here is all the information you need to build your basket URL.

If you like to Woo your clients with WooCommerce, this link will tell you how to create your basket URL.

If you’re interested, would like to hear more, or need some help getting started just let us know!

Thanks for reading,

The Whichit Team

Go Native – you won’t regret it!

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Noémie Girault
Business Development Intern

 

Ever wondered how and why your Facebook feed was filled with interesting content you cared for? Do you feel discouraged because your ads seem useless? We might have something for you...

Discover native advertising at WhichitRegister for FREE today & get $50 ad budget towards your first campaign!
 

THE ADVERTISEMENT OF TODAY
 

As advertiser Howard Gossage said in the past, “Nobody reads ads. People read what interests them. Sometimes it’s an ad”. Today, people search for content more than form. They want to be captivated by a subject. That’s why companies need to work twice as hard to attract and build a target audience. Good content is what creates a relationship between a brand and its customers. It’s important to present ads in a good context, in order to attract and not to bother the potential customer.

Considering the fact people are more and more suspicious about what they see online, they tend to believe user generated content the most. Perfect! That is actually what native advertising is all about. Well, partly…
 

SO, WHAT IS NATIVE AD?
 

The term ‘native adverting’ appeared at the end of 2012 in the United States. Publicists and advertisers exposed the fact usual banners and other advertising formats were becoming obsolete. That’s when the idea of native advertising emerged.

Native Ad


Paid media where the ad experience follows the natural form and function of the user experience in which it is placed. When the ad is not intrusive, a user is more likely to become a customer.

This way, you gain valuable visibility by really adapting to your audience. Just like a chameleon!


In-stream videos, sponsored tweets or Instagram posts are all native advertising content, presented almost seamlessly when you consume your content.

Efficiency and subtlety are the keys to your success.


WANT TO GET STARTED WITH NATIVE ADS?


Now let’s talk about the real deal. You may wonder, “how do I turn myself into a chameleon with a winning native advertisement?” Easy. The Whichit platform is a great tool for you to create and publish native ads.

Whichit gives you a glimpse into your audience’s mind with a unique ad unit. With this innovative marketing tool, you can create ads your audience WANT to interact with.
In minutes, anyone can easily create trivia, quizzes, surveys as interactive ad units that provide the perfect native advertising as they are fun, increase user engagement and gain better ROI for your campaigns. Just like an ad without advertising.

Want to give it a try? Whichit is offering free registration and a $50 ad budget for your first campaign this month.

Create one Whichit and run it on multiple platforms. We will make sure you get the best ROI ever!

Create one Whichit and run it on multiple platforms. We will make sure you get the best ROI ever!


NOT FULLY CONVINCED? THE FOLLOWING CASE STUDY WILL GIVE YOU THAT LITTLE PUSH YOU NEED ;)


‘Get the Gloss’ is a site that unites the best in beauty and health. They work with leading makeup artists, hair stylists, nutritionists and wellness practitioners to bring their readers the expert view on news and trends in beauty and wellness, and create specialist guides to help readers be their happiest, healthiest self.

Looking to increase their brand awareness and lead generation, ‘Get The Gloss’ teamed up with Whichit and the luxury online shopping site ‘Avenue 32’. They created a brilliant contest, in which the audience would answer a 5-question Whichit Survey in the form of a native ad, on the Get The Gloss site, and enter their email for a chance to win a designer handbag of their choice filled with beauty products from the luxury fashion site.

 
Interactive post Get The Gloss website 
 

At the end of the campaign the results were incredible. After publishing the Avenue 32 Whichit ad, Get The Gloss reached over 5,900 unique views, 75% engagement rate, and 97% completion rate.

In addition, thanks to Whichit’s integrated dashboard, ‘Get the Gloss’ gained actionable insights about their audience such as their origin, product preferences, connections between products and who’s more likely to engage!

Discover connection between products. Get the Gloss discovered that most of the users who liked the brown leather bag also preferred the mascara and the foundation.

Discover connection between products. Get the Gloss discovered that most of the users who liked the brown leather bag also preferred the mascara and the foundation.

Wow… right?...

Using Whichit in a native format will generate higher click through rates, giving your audience a fun experience and deliver a better ROI for your brand. It’s a win-win situation for the brand-customer relationship.

Discover native advertising at Whichit. Register for FREE today & get $50 ad budget towards your first campaign!

Whichit for Advertisers is now live!

Galit-Gan.png

Galit Gan
Creative Director & Co-Founder

 

Let's face it, as marketers there are tons of challenges we encounter: reaching our audience, engaging with them, understanding them and having them understand us, not to mention the amount of time it all takes! Well, what if you had a window into your audience? What if you could engage with them like never before and save time by streamlining your campaigns and marketing efforts?

Great news! Whichit for Advertisers has now launched.

Using the new platform, you can now create rich media interactive ad units that run on multiple channels.
By creating content, connecting to traffic and targeting an audience, discover how Whichit will redefine your digital marketing strategy.

Let’s take a look!

Whichit for Advertisers

Whichit for Advertisers

Whichit for Advertisers


Build your own creative

Create rich, commercially driven interactive content, delivering a new and improved experience for your audience. The ad units come in the form of polls, surveys, quizzes or simple questions illustrated with visuals of your choice.

If you were looking for a way to make advertising more inviting for your audience, Whichit provides a tool for you to pull them into your world so you can take a look into theirs. 

Try it yourself, check out how to make an awesome post to engage your audience.

 

Connect to traffic

How do you reach your audience? Twitter, Facebook, your blog, paid advertising? How many posts or ads do you need to create for each and how much time and effort does it take? Save time and create one Whichit Post that can be run on multiple channels and in multiple sizes. Through our three campaign channels, you will be able to run an organic campaign using your own assets, launch on paid traffic or share it to social media in a few easy steps.


Target your audience

You can now create Whichit posts and use them to target your audience. Target by age, gender, location and more to reach out and engage them. 

Targeting your audience has never been easier thanks to our playful dashboard

Targeting your audience has never been easier thanks to our playful dashboard

Dashboard

Now that your campaign is running, you’ll probably want to see how it’s performed. Our platform includes an integrated dashboard for each live campaign that allows you to monitor and analyse your campaign’s success in real time. It is super easy to navigate and presents you with actionable customer insights.

  

Closing the Loop

Whichit is a One-Stop-Shop with a full range of marketing services. Engage your audience, find out more about them and retarget with the right message using our integration tools to automate your marketing and sales ops. Check out all the available integrations such as EMAIL, SLACK, MAILCHIMP, IFTTT and more.

Available integrations in Whichit for Advertisers

Available integrations in Whichit for Advertisers

 

What's in it for me?
 

Anybody can create an interactive campaign in minutes

All services are accessible from our platform in an intuitive way. Whichit will take you by the hand, step by step to run a campaign like a pro. Building a campaign has never been so quick and accessible.

 

Success

Using our interactive posts’ Engage Card, achieve up to 95% engagement rate per campaign! This will be the perfect way to catch a glimpse into your customers' mind and share with them an experience, a story or a call to action.

 

Market research as a Bonus

By asking a question, you encourage your audience to interact with you and you also benefit from the insights provided by their answers. Want to showcase your products? Want to know which one is the most popular or which colour they prefer? Just ask!

 

Want to give it a try? 

 

Want to learn more? Schedule a demo call with us!

The Two Most Important Things For Marketers In 2017

There has been a shift in brands demands, they want to target their audience in a hyper-personalised way. They want to tailor the commercial message specifically to their wants and needs. Directing messages in a bespoke customer focused way will inevitably lead to higher conversion rates and increased ROI.

Even classic industry companies like Nxstage Medical have realised that in order to increase sales their marketing has to be relevant to specific sectors. While realising their main target market is the Spanish-speaking Hispanic community in the U.S (15% of their home kidney-analysis equipment) – the Massachusetts based company created brochures and a specific website in Spanish. These examples are backed up by celebrity endorsement, Twitter & Facebook accounts in Spanish as well.

Whichit Integrations are now available

Hi Everyone,

We’ve been working super hard to make sure Whichit helps you streamline your processes as easily and simply as possible. We are proud to tell you we are now integrated with EMAIL, SLACK, MAILCHIMP and IFTTT.