Whichit's in the Fast Lane! We're featured in the The Fresh Business Thinking Shift 100 - MAdtech Edition!

Galit Gan
Creative Director & Co-Founder

We are delighted to announce that Whichit has been included within The Fresh Business Thinking Shift 100 - the MAdtech edition - in association with KPMG Small Business Accounting. We're in the Fast Lane! 

The Shift 100 has been put together to identify Madtech (Marketing and Advertising) entrepreneurs who are using technology to bring new ideas to marketing and advertising, which is fundamentally reshaping the advertising and media industry and altering how consumers “consume” content.

The Founding team: Jonathan, Yarden and Galit

Fresh Business Thinking is recognising and celebrating the entrepreneurs who are building cutting-edge solutions and bringing tech innovation to the UK’s marketing and advertising scene.

We are very happy to announce that Whichit is one of those chosen!
You can check out Whichit’s profile page here.

About Whichit:
Whichit is a platform to create and publish Interactive Commercial Content. Within minutes advertisers can create a beautiful bespoke interactive display ads. These can be embedded practically anywhere... including our network of publishers. These highly engaging ads not only drive traffic, they also provide highly useful insights about your target audience.

British Technology Entrepreneurs Reception at 10 Downing Street

Whichit was cordially invited to 10 Downing Street by the Prime Minister, David Cameron, to join like-minded technology entrepreneurs at the British Technology Entrepreneurs Reception.

Heading the VIP guest list was Jack Ma, founder and Executive Chairman of Alibaba Group. Other distinguished guests included Rohan Silva, former Senior Policy Advisor to David Cameron turned entrepreneur and Eileen Burbidge, one of London’s most influential venture capitalists. Other successful entrepreneurs who created some of the UK’s most successful technology companies such as Moshi Monsters, Graze, CityMapper and CarThrottle attended the reception too.

Jack Ma, the business magnate and philanthropist, announced that he joined a panel of business figures advising Mr David Cameron on business matters. The announcement of his new position, came the day before a four-day state visit to Britain by Chinese President Xi Jinping.

Our founder and CEO, Jonathan Gan had the honour of meeting Mr Ma and speaking to him briefly, showcasing Whichit to the founder of China’s own Google, Amazon and eBay rolled into one, getting some sound business advice in the process.

This is not the first time Whichit has been invited to Downing Street, in fact is the third time that we´ve had the honor and hopefully we will be returning there again soon.