How to prosper with marketing campaigns after GDPR

5 Facts to help you plan Mother’s Day Marketing Campaigns

Alexandra Radugina
Senior Marketing Manager

Mother's Day is another great opportunity for all types of retailers to encourage consumers to spend more on beautiful gifts. If you want to create a stellar promotion, you have to start with a plan; below you can find some interesting facts that can help you.

1. Mother’s Day in numbers

Mother's Day is celebrated on the fourth Sunday of Lent and precisely three weeks before Easter Sunday. The 2017 Mother’s Day spend was valued at almost 1.4 billion pounds, in comparison to the 700 million pounds spent for Father’s Day 2017. 30% of the purchases were made online followed by a Mother’s Day spark in social media posts. According to Facebook, people around the world uploaded 1B+ photos and videos, which shows how much people care about family and how grateful they are.

2. Shoppers' persona

Harvest Digital suggest that 67% of female shoppers purchase more gifts than men. But on average, men spend £10 pounds more on their gifts. Also, the most significant spenders belong to the age range of 25-34 years old. Those insights can give some ideas on who you want to target with your campaign, as well as how to gain social media boost on Mother’s Day itself.

3. What are the most common presents…

Mothers’ Day's gifts aren’t just flowers, cards or chocolates. These types of gifts are a must-have addition to a main treat. Shoppers are more interested in personalised gifts that stand out from the rest. There has been a noticeable increase in personalised presents in the UK, and we estimate an increase in that sector this Mother’s Day.  The hottest gifts for Mother’s Day are:

4. What Mummy really wants…

We found out that what Mothers actually dream of receiving on Mother’s Day are surprisingly affordable:

5. Promotional tactics to attract shoppers:

The goal of this Mother’s Day marketing opportunity is of course to increase sales and revenue. Marketers use the full range of promotional tactics to attract shoppers: special product selection, email marketing, social campaigns, price promotions. According to Bing Ads, more than 60% of Mother’s Day gift searches are made from a mobile device. Searches increase by up to four times in the 48 hours leading up to Sunday as well as most of purchases are made last minute. So, starting a marketing campaign just two-three weeks before the day would be a wise tactic.  Last year’s statistics show us that email remarketing was most effective the week before Mother’s Day.

What do shoppers want? What leads them to make up their mind about a purchase? The main decision-making factors— the same as for any other occasion, will be online search. According to HootSuite, 60% of shoppers use social networks for product search, so consider running a social media campaign to reach your consumers.  Another factor is saving time on shopping: If you can offer consumers all-in-one services like a card, flowers and chocolate there will be a greater chance of success. Adding your slogan, hashtag, or brand to any gift pack can encourage some consumers to thank you online.  Cooperate with local businesses (i.e. flower shops, spas, restaurants) and create offers together.

Shoppers want inspiration for Mother’s Day presents. Look for a personalised shopping experience based on their buying behaviour.  Offering savings and rewards based on past purchases is a proven tactic. You can also offer consumers a personalised gift finder (Whichit example), which will lead them to the perfect present or add the competitive element to keep participants checking back and sharing their contributions for more exposure. How about a mum and daughter selfie competition? Perfect for Mother’s Day.

Click here to see full infographic!

Win Your Audience's Heart with 4 Fun Christmas Marketing Campaigns

Phuong Huyen Linh Le
Business Development Intern

Now that Halloween is out of the way, Christmas is right around the corner.

Last year, the average British family spent around £800 on Christmas and it’s expected to be even higher this year. It’s never too early to run the Christmas advertising campaign.

Want to give it a try?
Register for FREE & get $50 Ads Budget!

So… Have you prepared any ideas for your Christmas Marketing Campaigns?


Let us inspire you with these 4 Fun Christmas Marketing Campaigns ideas that we’ve prepared for you to stand out this holiday season and win your audience’s heart:

1. Help to find the perfect gift with a fun Gift Creator Wizard

Santa is coming to town!!! Christmas lights are unpacked and switched on in the street. Have you prepared gifts for the ones you love?? Probably not… right?

AND neither have most of your customers…Well, let’s make their ‘looking-for-a-gift’ task become easy and fun! You can do it with the Whichit Gift Creator Wizard.

Through Whichit’s unique technology, by answering a simple series of questions, users will be directed to the perfect gift that matches their answers and demands. Along the way, they’ll see an array of products and in a fun, engaging manner.

I'm looking for a Christmas gift for...

As a result, customers don’t have to spend a lot of time reading and looking for the perfect gift. Instead, they’ll choose it themselves with a few clicks. They will be able to see an array of your products and be seamlessly directed to the perfect product.

Click the example to see how wonderful it really is! >>>

Amazing? Wait there’s more… This can be easily embedded on your website, as a display campaign and on social media.

 

2. Run a Festive Holiday Contest

Christmas is a great time to say “Thank you” to your loyal customers and reward them. Running a festive contest with some great prizes is a perfect way to do that, raise brand awareness and collect tonnes of email addresses too.

According to Mailchimp, segmented email campaigns have 14.21% higher open rates and 59.82% higher click-through rates. Whichit Contest Campaigns offers affordable Native Lead Gen with auto-segmentation, feeding straight into your CRM and email marketing platforms.

COMPETITION! What's your magical Christmas destination?

After someone submits an email using the Whichit unit, you can retarget them with relevant offers based on their preferences. Super easy & So valuable!

Ask your audience to enter a contest (or to subscribe to a newsletter) with our Lead-Gen Engage Card. With Whichit you can acquire leads for only $0.10 on Organic Campaigns (Social Media or your website).

Now, let’s create a Festive Holiday Contest with Whichit like this one!>>>

How Whichit works? After answering fun interactive polls or quizzes or participating in a contest, the audiences will reveal the ‘Engage Card’ – Engage Cards are the commercial actionable Call-To-Action layer that redirects users to bespoke content, based on their votes, which achieve up to 95% engagement rate per campaign. Whichit Engage Cards are your way to convert traffic into revenue, based on your campaign goals.

Want to give it a try?
Register for FREE & get $50 Ads Budget!

3. Add a sparkle to your Social Media Content

Coming up with a new content for your Social Media channels can be challenging as you need to keep coming up with new ideas to capture your audience’s attention. Christmas is a great opportunity to sparkle up your content!

If you’re looking for effortless and exciting ways to create engaging content for your social channels, Whichit can offer you a great platform to create content that can scale and also turn your social traffic into revenue.

By using Whichit, you can easily create interactive content in minutes, wrap it into a campaign and share it on social media channels like Facebook. On Facebook, Whichit will appear on an ‘Instant Article’. This fast and responsive content, is 10X faster than standard mobile web articles and makes your readers 70% less likely to abandon the article and it also helps in generating high engagement with your audience & new targeted audience.

4. A winning Advertising Campaign

Christmas is the perfect time to try something bold and new to boost your sales. If you've not got a lot of experience or you’re new to Display Advertising, we can totally understand you… It can be quite complex to create banners and publish them. You’ll need designers and developers and it can be a little daunting.

Luckily, Whichit is offering a simple, fun and affordable tool to create, publish and monitor interactive Display Ads. You’ll feel like a pro after a few minutes! You can create a Whichit creative that will automatically run in multiple sizes. Whichit delivers a Click-Through-Rate of 40X than the classic banners and you can gain actionable insights about your audiences at the same time! Defiantly a win-win situation for Christmas Marketing Campaigns.

Want to give it a try?

Register for FREE & get $50 Ads Budget!

Whichit for Advertisers is now live!