WATERAID | Sector: Non-profit Organisation

Picking a charity to support, is usually lead by ideology, a cause that close to your heart.
Sharpening the message at the right moment can make a difference and motivate potential supporters to get involved. Whichit designed a set of creatives to captivate motivated people, inspired to change the world, asking them about their preferred way to take an action. The creative includes knowledge based questions regarding key facts and statistics of the clean water crisis. The numbers “speak for themselves” and inspiring the audience to take an action.

  • The Whichit Engage Card converted over 53% of the viewers to take an action and learn about ways they can support their cause

  • Starting with broad audience targeting, the client is now able to build high performing audience segments, to target with personalised messages and increase ROI.

ABOUT THE CLIENT

WaterAid is an international non-governmental organisation, focused on water, sanitation and hygiene. It was set up in 1981 as a response to the UN International Drinking Water decade and operates in 34 countries. Simon & Schuster.

WaterAid’s vision and global strategy are all about reaching everyone, everywhere with clean water, decent toilets and good hygiene by 2030. To achieve their ambitious goal, they need to inspire and motivate a huge number of people around the globe.

OBJECTIVES

The client wanted to engage with the target audience to increase fundraising and delivering actionable insights about their audience.

 
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