Mccann digital for ‘leumi’ | Sector: finance

The brand ran an interactive game focusing on financial decisions with great prizes to attract a young audience to download Leumi.me, the bank’s App (an App that lets teenagers manage and control their finances). The users who started the game had great interaction with the competition subject generating a 95% completion from start to finish.

95%
Completion Rate

Over 98%
Engagement Rate


McCann Leumi case study image.png

About the Client

McCann have created some of the best-known and most iconic advertising campaigns of the last century.
Leumi, Israel's longest standing banking corporation and one of the leading and largest corporations in the Middle East, provides banking services to all customers, from households, through small and medium enterprises, to giant corporations.

OBJECTIVES

Looking to generate leads for and increase awareness of their new App for teenagers, ‘Leumi.me’, Bank Leumi and McCann agency partnered with Whichit for a marketing campaign.

 

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