Whichit ran a Facebook campaign for a pharmaceutical company to promote a new product and recruit an influencer group for the launch. Whichit’s compatibility with Facebook Instant Article enabled the quick collection of 1st party data from the quiz.

Over 70%
Engagement Rate

Over 2,300
Emails Collected

Facebook Ad CTR

X40 Higher
Facebook Ad Engagement than standard benchmark for the Health Industry

About the client

Flarin is an oral soft capsule developed by Infirst Healthcare, created for the relief of rheumatic or muscular pain and pain of non-serious arthritic conditions. Flarin derives from infirst’ s portfolio of patented technologies. Infirst Healthcare is a company which is determined to bring meaningful innovation to Consumer Healthcare and Primary Care practitioners to contribute to improved early medical intervention for everyday ailments.


Infirst Healthcare wanted to promote Flarin, a new pharmaceutical product, increase brand awareness and recruit a panel of pharmaceutical influencers, to test the product and naturally spread the word.

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