Get The Gloss | Sector: Retail, Beauty
The brand ran an interactive competition with a commercial focus to attract high quality leads and stage the brand as innovative to its audience. Within 10 days this retail campaign achieved significant ROI when delivered over 4,200 leads, and gained actionable insights for the brand, including actual user preferences, connections between products, and paths to conversion.
ABOUT THE CLIENT
Get the Gloss is a site that unites the best in beauty and health. Working with leading makeup artists, hair stylists, nutritionists and wellness practitioners to bring their readers the expert view on news and trends in beauty and wellness, and create specialist guides to help readers be their happiest, healthiest self. Avenue 32 is an online fashion retailer of luxury clothing, bags, shoes and jewellery.
Avenue 32 sells luxury womenswear including ready-to wear, shoes, bags, jewellery, accessories and lifestyle products to over 100 countries.
Looking to increase their brand awareness and lead generation, Get The Gloss teamed up with Whichit and the luxury online shopping site Avenue 32.