Case Studies

Customers are using Whichit for Advertisers to enrich content, power native advertising and gain valuable insights about their audience. These are some of our great case studies and examples:


 
 

Birchbox

Sector: Retail, Beauty

The beauty brand ran monthly quizzes on their social media and blog using our interactive commercial content platform, providing creative and strategic planning services.
The campaign was extremely appealing to both brand’s current audience and new potential clients.

Over 90%
Click-Through-Rate

89%
Engagement Rate

BB case study image.png
 

 
McCann Leumi case study image.png
 
 

McCANN DIGITAL FOR 'LEUMI' BANK

Sector: Finance

Looking to generate leads and increase their brand awareness around their new financial App for teenagers, Bank Leumi teamed up with McCann agency and Whichit for an innovative marketing campaign. Whichit developed an interactive game focusing on financial decision-making, distributed using influencers marketing. High conversion on both Call-to-Action stages (Lead Generation & App download) shows great App awareness with 35% choosing to redirect to download the App at the end of the game.

Over 98%
Engagement Rate

95%
Completion Rate

 

 
 

FLARIN

Sector: Healthcare

Whichit ran a Facebook campaign for a pharmaceutical company to promote a new product and recruit an influencer group for the launch.

Over 70%
Engagement Rate

Over 2,300
Emails Collected

X40 Higher
Facebook Ad Engagement than standard benchmark for the Health Industry

6.5%
Facebook Ad CTR

flarin case study image.png
 

GTG case study image.png
 
 

GET THE GLOSS
 

Sector: Retail, Beauty

Within 10 days this retail campaign achieved significant ROI when delivered over 4,200 leads, and gained actionable insights for the brand, including actual user preferences, connections between products, and paths to conversion.

Over 97%
Completion Rate

95%
Call-to-Action Rate

 

 
harpercollins case study image.png
 
 

Letts revision by harper collins

Sector: Education

Whichit ran a multiple channel campaign on Facebook and Snapchat for one of the world’s largest publishing companies. Whichit designed playful creatives to captivate high school students between the ages of 15-18 to increase brand awareness and drive sales of the revision guides during the GCSE’s and A-Level tests preparation time. The campaign enabled broad exposure against the young audience and gained insightful data about their behaviour.

1,249,577
Ad Impressions

82%
Engagement Rate

 

Testimonials

Find out what our customers are saying about their experience with Whichit


 
The Whichit team really helped us to achieve our organisations’ objectives through Whichits’ features.
— National Lottery
 

NATIVE AD PLACEMENT FOR LEAD GENERATION & BRAND AWARENESS

National-Lottery-logo.png

National
Lottery

The Challenge
Increase awareness and enrich potential database by linking National Lottery funding & the British Film Institute (6 BAFTA & 2 Oscar nominated films were funded by National Lottery).
The Solution
A giveaway competition with an embedded Whichit in collaboration with a movie blog (Back to the Movies).

63.9%
Subscriptions Rate

1,221
Email Subscriptions


We were pleased with the high CTR we had using this app and the traffic generated on our website. We also collected 1,282 new email addresses to send our newsletters in the future.
— Vendula
 

USERS' ENGAGEMENT ON-SITE in the Fashion sectoR

Vendula London

The Challenge
Increase brand awareness and reach a new audience.
The Solution
Giveaway campaign based on embedding Whichit Posts on Vendula’s blog and amplify in collaboration with fashion bloggers. Read more about Vendula's Case Study

46.85% [1,811]
Email Subscriptions

48.66%
Engagement Rate

 


I am definitely enjoying using Whichit, it is simple and intuitive and you can get started in no time. As a business user I think it has some great potential to help brands to better understand their customers’ preferences.
— Artemisia
 

BRAND AWARENESS ON SOCIAL CHANNELS

ARTEMISIA.ME

The Challenge
How to better understand Artemisia.me’s customers' preferences.
The Solution
Whichit posts as part of social media routine activity.

11.1%
Engagement Rate

1,562
Customers' insights collected