4 Marketing Ideas for bank holiday Travel and Tour Businesses promotions

Alexandra Radugina
Senior Marketing Manager

The bank holiday presents travel peak opportunities, so marketing campaigns must include several things to maximise this occasion.

Bank holidays are times when people take a break and enjoy. For many of them, this means a long weekend and a great opportunity to travel. For businesses, it means a huge travel peak opportunity and thus, a good moment to refine marketing campaigns to reach more customers.

There are many ways you can leverage bank holidays into your marketing, let us find out how.

1. First, understand your customer persona

Targeting the right people at the right time is what makes a marketing campaign effective. How can you plan a marketing campaign if you have no idea who your customers are? To target adequately, you must understand what your audience craves and who your ideal customers are.

Online travel services are a tough business: prices are low, and competition is high. How can you differentiate? Understand your clients. Beyond knowing their age or gender, you need to understand given these demographic’s information what drives them when they choose a destination, book a flight, a hotel, what they want, what they don’t want, and finally where they go for information when making such decisions.

The Whichit Analytics Dashboard gives you a perfect overview of your audience and their preferences.

True multi-channel marketing is all about using the right blend of channels to get the right messages to the right people at the right times.
 

2. Targeted Campaigns & Retargeting

What you should keep in mind is that your aim is to generate qualified leads. Your marketing campaign is not only about generating activity but about generating contact information to develop relationships with your customers and retarget later if needed. You need targeted marketing campaigns toward your ideal customers and it must contain lead generation. That is the process of effective travel marketing.

Click the example to see how wonderful it really is! >>>

Email Marketing

Your email database is extremely valuable. Your website should always have the ability to collect emails. Once people subscribe, even if they are not using your services, you will be able to approach them with emails saying when it will be the right time for them to travel!

Social Media

Social media is important for travel marketers. During or after their trip, your customers will share their experience with their friends and family or followers, and you will be able to take advantage of this. While using social media you should always track and manage your strategy by using social media tools that allows you to get useful statistics like ‘Facebook Insights’ or ‘Twitter Analytics’.

Share your knowledge

These days, content marketing is important and highly interesting for customers. Indeed, your website or even your email marketing must be significant for your audience. Your customers must find information quickly that is relevant to their needs, travel wise: make their journey easier to plan, and they will be thankful! Therefore, you must share your knowledge while sharing your offers.

You can also share your knowledge by writing articles for local magazines and papers.

Reviews & check-ins

Trip Advisor states that 93% of users find reviews important when deciding where they want to stay and 53% of people would not book a hotel without checking out the reviews first. Nowadays, people love reviews and you shouldn’t neglect this. Create an identifiable section for your clients to leave reviews on your website, since it could increase your brand awareness and generate content about your brand. Besides, it’s always good having people telling the world that you are doing a good job!

3. Personalized holiday offers

We previously mentioned the importance of knowing your clients. For example, according to Binge travel industry, 41% of people looking for family holidays are aged between 35 to 49 and in 2016 in the category of the family holidays,  69% were taking a road trip while only 26% where travelling to an international destination. What these statistics say is that customers are different, thus, so are their needs. Then, you must personalize your holiday offers in order to offer them exactly what they’re looking for.

4. Interactive Content Marketing (content, quiz, trivia, competitions) to generate User Generated Content, to Create Stories

The digital journey of booking a personal trip, from the idea of where to travel, all the way to the final purchase can be a very long, complicated process. Make it fun and easy for your clients by using interactive content!
For example, if they are struggling to choose a destination, create a quiz for them, then offer them a purchase coupon code linked to the destination matching their desires!

On your website, create content to learn about your client’s preferences and target them more accurately in the future.

Then, to develop customer loyalty and enlarge your client database, create a contest about the best holiday photos on your Facebook page!

Using interactive content will help you achieve a better ROI and collect meaningful, actionable data about your customers’ preferences. This is win-win for you and your clients.

Whichit for Advertisers is now live!

Galit Gan
Creative Director & Co-Founder

Let's face it, as marketers there are tons of challenges we encounter: reaching our audience, engaging with them, understanding them and having them understand us, not to mention the amount of time it all takes! Well, what if you had a window into your audience? What if you could engage with them like never before and save time by streamlining your campaigns and marketing efforts?

Great news! Whichit for Advertisers has now launched.

Using the new platform, you can now create rich media interactive ad units that run on multiple channels.
By creating content, connecting to traffic and targeting an audience, discover how Whichit will redefine your digital marketing strategy.

Let’s take a look!

Whichit for Advertisers

Whichit for Advertisers

Build your own creative

Create rich, commercially driven interactive content, delivering a new and improved experience for your audience. The ad units come in the form of polls, surveys, quizzes or simple questions illustrated with visuals of your choice.

If you were looking for a way to make advertising more inviting for your audience, Whichit provides a tool for you to pull them into your world so you can take a look into theirs. 

Try it yourself, check out how to make an awesome post to engage your audience.

Connect to traffic

How do you reach your audience? Twitter, Facebook, your blog, paid advertising? How many posts or ads do you need to create for each and how much time and effort does it take? Save time and create one Whichit Post that can be run on multiple channels and in multiple sizes. Through our three campaign channels, you will be able to run an organic campaign using your own assets, launch on paid traffic or share it to social media in a few easy steps.

I WANT TO GET MORE INFORMATION

I WANT TO GET MORE INFORMATION

Target your audience

You can now create Whichit posts and use them to target your audience. Target by age, gender, location and more to reach out and engage them. 

Targeting your audience has never been easier thanks to our playful dashboard

Dashboard

Now that your campaign is running, you’ll probably want to see how it’s performed. Our platform includes an integrated dashboard for each live campaign that allows you to monitor and analyse your campaign’s success in real time. It is super easy to navigate and presents you with actionable customer insights.

Closing the Loop

Whichit is a One-Stop-Shop with a full range of marketing services. Engage your audience, find out more about them and retarget with the right message using our integration tools to automate your marketing and sales ops. Check out all the available integrations such as EMAIL, SLACK, MAILCHIMP, IFTTT and more.

Available integrations in Whichit for Advertisers

 

What's in it for me?
 

Anybody can create an interactive campaign in minutes

All services are accessible from our platform in an intuitive way. Whichit will take you by the hand, step by step to run a campaign like a pro. Building a campaign has never been so quick and accessible.

Success

Using our interactive posts’ Engage Card, achieve up to 95% engagement rate per campaign! This will be the perfect way to catch a glimpse into your customers' mind and share with them an experience, a story or a call to action.

Market research as a Bonus

By asking a question, you encourage your audience to interact with you and you also benefit from the insights provided by their answers. Want to showcase your products? Want to know which one is the most popular or which colour they prefer? Just ask!

 

Want to give it a try? 

Want to learn more? Schedule a demo call with us!

Business Leaders Reception At 10 Downing Street

Whichit’s CEO, Jonathan Gan, was invited as a representative of the technology and startup sector for a Business Leaders Reception at 10 Downing Street, with the honour of being hosted by the UK Prime Minister Mr. David Cameron. There were representatives from different aspects of the UK private sector – from entrepreneurs to investors and CEOs as well as from the media and government.

The PM spoke about the importance of business development and the government’s support for this, and expressed his gratitude for the role those in attendance had played in this initiative.

During the event, Jonathan spoke to business leaders such as Brent Hoberman and Steven Cohen as well as the Prime Minister himself. They discussed Whichit’s move from Israel to Great Britain and Jonathan took the opportunity to personally thank the Prime Minister for the Sirius Program and all the support Whichit has received from UK Trade & Investment.

Overall it was a great evening that once again demonstrated the impact high growth companies such as Whichit, have on the UK economy. We’ve demonstrated our significant contribution to the business sector while thriving in a great ecosystem provided by the Innovation Warehouse and Accelerator Academy. It was heartwarming to view the level of attention and support the government places on strengthening the technology sector and an honour to Whichit to be part of it.