Whichit Earns Campaign Management Software Distinctions from Top Business Software Directory

Alexandra Radugina
Senior Marketing Manager

Whichit was designed to help businesses utilize a singular platform for capturing the attention of potential clients with an unobtrusive, fun, and inviting experience. The expert B2B reviewers from FinancesOnline managed to experience this first-hand when they conducted a thorough analysis of Whichit, and we received praises for fulfilling our value proposition. With this, we were honored with two distinctions: Great User Experience award for 2018 and Rising Star award for 2018.

FinancesOnline also recognized our increasing popularity on the market and our high positive user feedback. With this, we received their Rising Star award. This isn’t a surprise as Whichit prides in its cutting-edge technology in gathering actionable insights so you can increase your conversions exponentially.

While determining which marketing plans would best capture the interest of your audiences is a difficult endeavour, Whichit eliminates this arduous task with its machine-learning insight engine. It collects all audience information and turns them into actionable insights.

“Whichit removes the guesswork from your advertising and marketing plans and campaigns by helping you identify and utilize the right messages they respond to, driving conversions and ROI to the roof,” stated FinancesOnline’s experts. Our product was also recommended in the platform’s popular what is campaign management software guide.

We encourage all our users to check out FinancesOnline’s review and share how Whichit transformed your ads and marketing campaigns.

See full review here

4 Marketing Ideas for bank holiday Travel and Tour Businesses promotions

Alexandra Radugina
Senior Marketing Manager

The bank holiday presents travel peak opportunities, so marketing campaigns must include several things to maximise this occasion.

Bank holidays are times when people take a break and enjoy. For many of them, this means a long weekend and a great opportunity to travel. For businesses, it means a huge travel peak opportunity and thus, a good moment to refine marketing campaigns to reach more customers.

There are many ways you can leverage bank holidays into your marketing, let us find out how.

1. First, understand your customer persona

Targeting the right people at the right time is what makes a marketing campaign effective. How can you plan a marketing campaign if you have no idea who your customers are? To target adequately, you must understand what your audience craves and who your ideal customers are.

Online travel services are a tough business: prices are low, and competition is high. How can you differentiate? Understand your clients. Beyond knowing their age or gender, you need to understand given these demographic’s information what drives them when they choose a destination, book a flight, a hotel, what they want, what they don’t want, and finally where they go for information when making such decisions.

The Whichit Analytics Dashboard gives you a perfect overview of your audience and their preferences.

True multi-channel marketing is all about using the right blend of channels to get the right messages to the right people at the right times.
 

2. Targeted Campaigns & Retargeting

What you should keep in mind is that your aim is to generate qualified leads. Your marketing campaign is not only about generating activity but about generating contact information to develop relationships with your customers and retarget later if needed. You need targeted marketing campaigns toward your ideal customers and it must contain lead generation. That is the process of effective travel marketing.

Click the example to see how wonderful it really is! >>>

Email Marketing

Your email database is extremely valuable. Your website should always have the ability to collect emails. Once people subscribe, even if they are not using your services, you will be able to approach them with emails saying when it will be the right time for them to travel!

Social Media

Social media is important for travel marketers. During or after their trip, your customers will share their experience with their friends and family or followers, and you will be able to take advantage of this. While using social media you should always track and manage your strategy by using social media tools that allows you to get useful statistics like ‘Facebook Insights’ or ‘Twitter Analytics’.

Share your knowledge

These days, content marketing is important and highly interesting for customers. Indeed, your website or even your email marketing must be significant for your audience. Your customers must find information quickly that is relevant to their needs, travel wise: make their journey easier to plan, and they will be thankful! Therefore, you must share your knowledge while sharing your offers.

You can also share your knowledge by writing articles for local magazines and papers.

Reviews & check-ins

Trip Advisor states that 93% of users find reviews important when deciding where they want to stay and 53% of people would not book a hotel without checking out the reviews first. Nowadays, people love reviews and you shouldn’t neglect this. Create an identifiable section for your clients to leave reviews on your website, since it could increase your brand awareness and generate content about your brand. Besides, it’s always good having people telling the world that you are doing a good job!

3. Personalized holiday offers

We previously mentioned the importance of knowing your clients. For example, according to Binge travel industry, 41% of people looking for family holidays are aged between 35 to 49 and in 2016 in the category of the family holidays,  69% were taking a road trip while only 26% where travelling to an international destination. What these statistics say is that customers are different, thus, so are their needs. Then, you must personalize your holiday offers in order to offer them exactly what they’re looking for.

4. Interactive Content Marketing (content, quiz, trivia, competitions) to generate User Generated Content, to Create Stories

The digital journey of booking a personal trip, from the idea of where to travel, all the way to the final purchase can be a very long, complicated process. Make it fun and easy for your clients by using interactive content!
For example, if they are struggling to choose a destination, create a quiz for them, then offer them a purchase coupon code linked to the destination matching their desires!

On your website, create content to learn about your client’s preferences and target them more accurately in the future.

Then, to develop customer loyalty and enlarge your client database, create a contest about the best holiday photos on your Facebook page!

Using interactive content will help you achieve a better ROI and collect meaningful, actionable data about your customers’ preferences. This is win-win for you and your clients.

5 Facts to help you plan Mother’s Day Marketing Campaigns

Alexandra Radugina
Senior Marketing Manager

Mother's Day is another great opportunity for all types of retailers to encourage consumers to spend more on beautiful gifts. If you want to create a stellar promotion, you have to start with a plan; below you can find some interesting facts that can help you.

1. Mother’s Day in numbers

Mother's Day is celebrated on the fourth Sunday of Lent and precisely three weeks before Easter Sunday. The 2017 Mother’s Day spend was valued at almost 1.4 billion pounds, in comparison to the 700 million pounds spent for Father’s Day 2017. 30% of the purchases were made online followed by a Mother’s Day spark in social media posts. According to Facebook, people around the world uploaded 1B+ photos and videos, which shows how much people care about family and how grateful they are.

2. Shoppers' persona

Harvest Digital suggest that 67% of female shoppers purchase more gifts than men. But on average, men spend £10 pounds more on their gifts. Also, the most significant spenders belong to the age range of 25-34 years old. Those insights can give some ideas on who you want to target with your campaign, as well as how to gain social media boost on Mother’s Day itself.

3. What are the most common presents…

Mothers’ Day's gifts aren’t just flowers, cards or chocolates. These types of gifts are a must-have addition to a main treat. Shoppers are more interested in personalised gifts that stand out from the rest. There has been a noticeable increase in personalised presents in the UK, and we estimate an increase in that sector this Mother’s Day.  The hottest gifts for Mother’s Day are:

4. What Mummy really wants…

We found out that what Mothers actually dream of receiving on Mother’s Day are surprisingly affordable:

5. Promotional tactics to attract shoppers:

The goal of this Mother’s Day marketing opportunity is of course to increase sales and revenue. Marketers use the full range of promotional tactics to attract shoppers: special product selection, email marketing, social campaigns, price promotions. According to Bing Ads, more than 60% of Mother’s Day gift searches are made from a mobile device. Searches increase by up to four times in the 48 hours leading up to Sunday as well as most of purchases are made last minute. So, starting a marketing campaign just two-three weeks before the day would be a wise tactic.  Last year’s statistics show us that email remarketing was most effective the week before Mother’s Day.

What do shoppers want? What leads them to make up their mind about a purchase? The main decision-making factors— the same as for any other occasion, will be online search. According to HootSuite, 60% of shoppers use social networks for product search, so consider running a social media campaign to reach your consumers.  Another factor is saving time on shopping: If you can offer consumers all-in-one services like a card, flowers and chocolate there will be a greater chance of success. Adding your slogan, hashtag, or brand to any gift pack can encourage some consumers to thank you online.  Cooperate with local businesses (i.e. flower shops, spas, restaurants) and create offers together.

Shoppers want inspiration for Mother’s Day presents. Look for a personalised shopping experience based on their buying behaviour.  Offering savings and rewards based on past purchases is a proven tactic. You can also offer consumers a personalised gift finder (Whichit example), which will lead them to the perfect present or add the competitive element to keep participants checking back and sharing their contributions for more exposure. How about a mum and daughter selfie competition? Perfect for Mother’s Day.

Click here to see full infographic!

5 tips for eCommerce marketing on Valentine's Day

Alexandra Radugina
Senior Marketing Manager

Can you feel love in the air? If not, you should feel sales opportunities are!

An average of £980 million was spent on Valentine's day in the UK in 2017 (globaldata)  and according to some, Valentine's Day is considered the second-busiest holiday buying season of a year.
One of the general holiday marketing rules tells us to never, ever ignore a holiday. It would be a mistake ignoring Valentine's day just because you’re not in a flower or jewellery business… As long as you come up with a good marketing strategy, almost everything becomes ‘gift-able’.

Not sure of how to start with your marketing campaign for Valentine's Day?
We’ve prepared a few tips to help you stand out from your competitors and engage with your audience in a different way, to get your business measurable results:

1. Add a V-Day section on your website

Your first goal is to create a dedicated Valentine's section on your website, to showcase the range of products with straightforward navigation for ‘gifts for Him’ and ‘gifts for Her’, as it could simplify further product searches. The second goal is to show products in an attractive and romantic way.

In the pre-Valentine's Day shopping period the challenge is to connect with your customers by being helpful and reducing shopping stress. While telling your customers to buy your products could be considered a bit bold, you could incentivise them by including your products in a gift guide that helps them find inspiration. Also, it never fails to use extra selling points like a free next day delivery or a 10% off voucher, or even a small gift like a chocolate bar with any purchase.

2. Market early in a smart way

Don’t wait until the last minute to start your marketing! According to statistics, a month isn't too early, whereas marketing a week before could be a bit risky. Additionally, consider targeting last-minute shoppers in the week before 14th of February.

Don't forget to display delivery deadlines on orders to ensure arrival on or by the special day. Offering or proposing gift-wrapping could be a great way to differentiate yourself from your competitors as well.

3. Emails for lead generation

Email marketing is a powerful tool for engagement and customer acquisition. For Valentine's emails, you should include something creative that will spark your customer's interest: Valentine's gifts, seasonal outfits, tips on how to choose the perfect present or creative gift wrapping tutorials. Your design should be thematic. The Call-To-Action should stand out in the email so that users can find it with ease.

4. Social Native Advertising

Did you know that 71% of customers make purchase decisions based on social media referrals? Target your Valentines Day customers with Social Media Native Advertising. It's a powerful way for businesses of all sizes to reach customers without disrupting their browsing experience. Most of the social networks give you a full range of targeting options like "gender", "age", "relationship status", "life event" and many others, so it’s quite easy to send your message to the right audience. You can boost your sales by targeting more men than women, as they spend almost twice as much on presents.

Moreover, Valentine's Day advertising campaigns should be creative enough to break through other advertisers' messaging. Stand out from the crowd and drive not just sales but the growth of your social network in future promotions. You want users to interact with your ads so that it reaches a broader audience at lower cost. Customers will be encouraged to share content only if they enjoy it. The best type of ads that you can use to engage, interact and drive sales are Interactive Native Ads. Have you already tried it?

Another excellent way to promote your business through social media in a fun and interactive way is hosting a competition. It can increase your customer base by reaching friends of the people who share the competition, or they invite their friends to participate.

5. Find a partner

Let's say that your business is selling a correctly targeted product for Valentine's Day, but you don’t feel comfortable with dealing with your e-marketing alone. Find a partner who is and would be happy to benefit from your services! It is a win-win solution as you can split promotional costs and gain each other's customer base.  Come on, it is time to double your efforts to increase your sales this Valentine's Day!

Using a combination of these approaches and planning in advance is the way to a successful Valentine's Day marketing campaign. Also, don’t forget to track and monitor your campaign with the analytics tools.

Happy V-day,
From the Whichit team

Go Native – you won’t regret it!

Noémie Girault
Business Development Intern

Ever wondered how and why your Facebook feed was filled with interesting content you cared for? Do you feel discouraged because your ads seem useless? We might have something for you...

Discover native advertising at Whichit. Register for FREE today & get $50 ad budget towards your first campaign!
 

THE ADVERTISEMENT OF TODAY
 

As advertiser Howard Gossage said in the past, “Nobody reads ads. People read what interests them. Sometimes it’s an ad”. Today, people search for content more than form. They want to be captivated by a subject. That’s why companies need to work twice as hard to attract and build a target audience. Good content is what creates a relationship between a brand and its customers. It’s important to present ads in a good context, in order to attract and not to bother the potential customer.

Considering the fact people are more and more suspicious about what they see online, they tend to believe user generated content the most. Perfect! That is actually what native advertising is all about. Well, partly…
 

SO, WHAT IS NATIVE AD?
 

The term ‘native adverting’ appeared at the end of 2012 in the United States. Publicists and advertisers exposed the fact usual banners and other advertising formats were becoming obsolete. That’s when the idea of native advertising emerged.

Paid media where the ad experience follows the natural form and function of the user experience in which it is placed. When the ad is not intrusive, a user is more likely to become a customer.

This way, you gain valuable visibility by really adapting to your audience. Just like a chameleon!

In-stream videos, sponsored tweets or Instagram posts are all native advertising content, presented almost seamlessly when you consume your content.

Efficiency and subtlety are the keys to your success.

WANT TO GET STARTED WITH NATIVE ADS?

Now let’s talk about the real deal. You may wonder, “how do I turn myself into a chameleon with a winning native advertisement?” Easy. The Whichit platform is a great tool for you to create and publish native ads.

Whichit gives you a glimpse into your audience’s mind with a unique ad unit. With this innovative marketing tool, you can create ads your audience WANT to interact with.
In minutes, anyone can easily create trivia, quizzes, surveys as interactive ad units that provide the perfect native advertising as they are fun, increase user engagement and gain better ROI for your campaigns. Just like an ad without advertising.

Want to give it a try? Whichit is offering free registration and a $50 ad budget for your first campaign this month.

Create one Whichit and run it on multiple platforms. We will make sure you get the best ROI ever!

NOT FULLY CONVINCED? THE FOLLOWING CASE STUDY WILL GIVE YOU THAT LITTLE PUSH YOU NEED ;)

‘Get the Gloss’ is a site that unites the best in beauty and health. They work with leading makeup artists, hair stylists, nutritionists and wellness practitioners to bring their readers the expert view on news and trends in beauty and wellness, and create specialist guides to help readers be their happiest, healthiest self.

Looking to increase their brand awareness and lead generation, ‘Get The Gloss’ teamed up with Whichit and the luxury online shopping site ‘Avenue 32’. They created a brilliant contest, in which the audience would answer a 5-question Whichit Survey in the form of a native ad, on the Get The Gloss site, and enter their email for a chance to win a designer handbag of their choice filled with beauty products from the luxury fashion site.

At the end of the campaign the results were incredible. After publishing the Avenue 32 Whichit ad, Get The Gloss reached over 5,900 unique views, 75% engagement rate, and 97% completion rate.

In addition, thanks to Whichit’s integrated dashboard, ‘Get the Gloss’ gained actionable insights about their audience such as their origin, product preferences, connections between products and who’s more likely to engage!

Discover connection between products. Get the Gloss discovered that most of the users who liked the brown leather bag also preferred the mascara and the foundation.

Wow… right?...

Using Whichit in a native format will generate higher click through rates, giving your audience a fun experience and deliver a better ROI for your brand. It’s a win-win situation for the brand-customer relationship.

Discover native advertising at Whichit. Register for FREE today & get $50 ad budget towards your first campaign!

Win Your Audience's Heart with 4 Fun Christmas Marketing Campaigns

Phuong Huyen Linh Le
Business Development Intern

Now that Halloween is out of the way, Christmas is right around the corner.

Last year, the average British family spent around £800 on Christmas and it’s expected to be even higher this year. It’s never too early to run the Christmas advertising campaign.

Want to give it a try?
Register for FREE & get $50 Ads Budget!

So… Have you prepared any ideas for your Christmas Marketing Campaigns?


Let us inspire you with these 4 Fun Christmas Marketing Campaigns ideas that we’ve prepared for you to stand out this holiday season and win your audience’s heart:

1. Help to find the perfect gift with a fun Gift Creator Wizard

Santa is coming to town!!! Christmas lights are unpacked and switched on in the street. Have you prepared gifts for the ones you love?? Probably not… right?

AND neither have most of your customers…Well, let’s make their ‘looking-for-a-gift’ task become easy and fun! You can do it with the Whichit Gift Creator Wizard.

Through Whichit’s unique technology, by answering a simple series of questions, users will be directed to the perfect gift that matches their answers and demands. Along the way, they’ll see an array of products and in a fun, engaging manner.

I'm looking for a Christmas gift for...

As a result, customers don’t have to spend a lot of time reading and looking for the perfect gift. Instead, they’ll choose it themselves with a few clicks. They will be able to see an array of your products and be seamlessly directed to the perfect product.

Click the example to see how wonderful it really is! >>>

Amazing? Wait there’s more… This can be easily embedded on your website, as a display campaign and on social media.

 

2. Run a Festive Holiday Contest

Christmas is a great time to say “Thank you” to your loyal customers and reward them. Running a festive contest with some great prizes is a perfect way to do that, raise brand awareness and collect tonnes of email addresses too.

According to Mailchimp, segmented email campaigns have 14.21% higher open rates and 59.82% higher click-through rates. Whichit Contest Campaigns offers affordable Native Lead Gen with auto-segmentation, feeding straight into your CRM and email marketing platforms.

COMPETITION! What's your magical Christmas destination?

After someone submits an email using the Whichit unit, you can retarget them with relevant offers based on their preferences. Super easy & So valuable!

Ask your audience to enter a contest (or to subscribe to a newsletter) with our Lead-Gen Engage Card. With Whichit you can acquire leads for only $0.10 on Organic Campaigns (Social Media or your website).

Now, let’s create a Festive Holiday Contest with Whichit like this one!>>>

How Whichit works? After answering fun interactive polls or quizzes or participating in a contest, the audiences will reveal the ‘Engage Card’ – Engage Cards are the commercial actionable Call-To-Action layer that redirects users to bespoke content, based on their votes, which achieve up to 95% engagement rate per campaign. Whichit Engage Cards are your way to convert traffic into revenue, based on your campaign goals.

Want to give it a try?
Register for FREE & get $50 Ads Budget!

3. Add a sparkle to your Social Media Content

Coming up with a new content for your Social Media channels can be challenging as you need to keep coming up with new ideas to capture your audience’s attention. Christmas is a great opportunity to sparkle up your content!

If you’re looking for effortless and exciting ways to create engaging content for your social channels, Whichit can offer you a great platform to create content that can scale and also turn your social traffic into revenue.

By using Whichit, you can easily create interactive content in minutes, wrap it into a campaign and share it on social media channels like Facebook. On Facebook, Whichit will appear on an ‘Instant Article’. This fast and responsive content, is 10X faster than standard mobile web articles and makes your readers 70% less likely to abandon the article and it also helps in generating high engagement with your audience & new targeted audience.

4. A winning Advertising Campaign

Christmas is the perfect time to try something bold and new to boost your sales. If you've not got a lot of experience or you’re new to Display Advertising, we can totally understand you… It can be quite complex to create banners and publish them. You’ll need designers and developers and it can be a little daunting.

Luckily, Whichit is offering a simple, fun and affordable tool to create, publish and monitor interactive Display Ads. You’ll feel like a pro after a few minutes! You can create a Whichit creative that will automatically run in multiple sizes. Whichit delivers a Click-Through-Rate of 40X than the classic banners and you can gain actionable insights about your audiences at the same time! Defiantly a win-win situation for Christmas Marketing Campaigns.

Want to give it a try?

Register for FREE & get $50 Ads Budget!

5 Killer Marketing Campaign Ideas to win your Black Friday Sales

Phuong Huyen Linh Le
Business Development Intern

For many retailers, the busiest shopping season kicks off with a Black Friday sale. Haven't prepared anything yet, or are you someone who often waits until the last minute?

Don't wait any more... Create your first campaign with Whichit!
Register for FREE today & get $50 Ads Budget for your first campaign! 

Promotions can start even earlier. Don’t forget to come up with your Black Friday ideas early, so you don’t miss the opportunity and all the hype. Last year, UK eCommerce revenue set a record of $1.3 billion on Black Friday – marking a +12.2% increase compared with the same day in 2015 and it’s set to be even bigger this year.

If you are running your business online, do not miss out on marketing campaigns that can help you gain the attention of the growing traffic of holiday shoppers this Black Friday. It will help you boost sales! Check out that what we’ve prepared for you in this post.

Let’s pick one of the campaigns and make some great holiday revenue:

1. A BRILLIANT Gift Creator Campaign

You have too many amazing products on sale… But let me guess, your audience doesn’t know where to find the perfect gift or what to choose? Well, they could miss out on some amazing items that your brand has to offer.

I'm looking for a Black Friday gift for...

But wait…I guarantee it won’t happen again with this Whichit campaign. Whichit is a perfect tool to make it simple and easy for everyone to find the perfect gift that they are looking for in this Black Friday season with the…BLACK FRIDAY GIFT CREATOR.
It is simple & brilliant, play with it >>>

Through Whichit’s unique technology, users will be directed to the perfect gift by answering a simple series of questions all in the same beautiful bespoke ad unit.

2. Run a Contest Campaign

This is a great way to reach out to your audience and let them know what’s new in this Black Friday sale season. It is also a fantastic way for businesses to showcase featured products to your audience and engage with them in a fun way.

Imagine the feeling they get when they’re waiting to find out if they’re the lucky one! It will bring an amazing experience for your customers, help you build long-term relationships with them, at the same time, helps businesses raise awareness, find out useful information about customers and collect tonnes of email addresses from participants.
See the example >>>

Whichit is an easy and effective way to create beautiful, fun contests in minutes. Create your competition, there is no charge for this, you will only be charged for the emails you actually capture.

You will have access to our integrated dashboard with simple, easy to understand actionable insights about your audience. Now, let’s create your Black Friday competition campaign!

Want to give it a try? 
Register for FREE with code HelloBLACKFRIDAY & get $50 Ads Budget! 
 

3. Advertisement Campaign
 

If you are concerned about your ads performance for this Black Friday, the Whichit platform will be a perfect choice for your next campaign.

Whichit delivers a Click Through- Rate of 40x traditional banners that can be delivered on thousands of publisher websites… And, you can gain some insights about your audiences at the same time through our integrated dashboard.

• Embed Whichit Post, Quiz or Trivia on native advertisement.

• Generating high engagement with the audience.

• Bespoke commercial offer redirects customers to a purchase page, or capture potential client’s emails with the right offer.
  
  See how nicely you can combine Lead-Gen in Display Ads campaign:

Which must-have gadget is on your 2018 gift list? Vote for your favourite & we'll keep you posted about the latest technology news

4. Convert Facebook social traffic into customers

Create an interactive Poll, Quiz or Trivia related to your brands’ special Black Friday activities or products and simply share the post on Facebook or other social media networks. Your audience will engage with the Whichit post and based on their preferred choice they will reveal a bespoke commercial offer to your audience, which will redirect your customers to a purchase page, or capture potential clients’ emails.

Here is a super successful case study highlighting how well this will work for you!

• Achieve over 6% Facebook Ad engagement – 500% higher than average ad engagement.
• After a qualification process over 26% of target audience converted on Call-To-Action on Engage Card – email submission.

5. User’s Engagement on Snapchat

Snapchat is used by over 166 million people around the world across a wide range of ages, demographics, and interests. According to Forbusiness, snapchatters spend an average 30+ minutes on Snapchat everyday!!! This is a great place to reach your audience! And…. You can now run a Snap-Ads X Whichit campaign! 
The Snap Ads are full-screen vertical video, 100% viewable on mobile, and have audio on by default! This fast and responsive content, is 5X swipe up rate vs. average CTR on comparable platforms.

Learn more about Snap-AdsXWhichit campaign to boost your Black Friday Conversion.

 

WANT TO GIVE IT A TRY?

Register for FREE with code HelloBLACKFRIDAY & get $50 Ads Budget! 

For any questions please contact us, or schedule a demo call

Interactive Commercial Content – Content Marketing Trends

Phuong Huyen Linh Le
Business Development Intern

Customers receive thousands of messages, on average 285 social posts per day along with 27 million content pieces are created. The content of any brand’s message could easily be ignored by consumers and even blocked.

So, what should businesses do not to miss or forever lose the opportunity to reach their target customers?

Keeping up to date with the latest trends in Content Marketing is one of the best solutions that any business owner or marketer should focus on.
Interactive Content is one of the top five Content Marketing trends in 2017 that businesses should take advantage of in order to make their businesses’ content win the hearts of their customers.  According to Ceros, 93% of marketers agree interactive content is effective in educating buyers.

How can you attract users to interact with your ‘Interactive Content’?

Interactive content allows users to personalise and participate in the content presented to them. By helping consumers see themselves in the brand’s experience, the technique offers the potential to deepen engagement and drive greater satisfaction.

There are countless ways for marketers to ‘pull’ users to interact with their brand. We listed below five effective ways and current 2017 trends in Interactive Content Marketing:

1. Questionnaires

Polls, Surveys and Quizzes are one of the basic forms of interactive content. Use them to test your audience’s knowledge or opinions on a relevant topic and then generate a shareable report card so they can compare their results with their friends.

Demand for interactive content has been increasing, but most content marketers should consider how they can create interactive questionnaires that hold an audience's attention.

What's your favourite colour?

If you were looking for a way to make your advertising alluring for your audience, Whichit offers an innovative tool that helps you naturally pull your audience into your brand’s world:
Whichit’s flagship product is a highly engaging Interactive Commercial ad unit:  a fun and addictive image-based poll, revealing a customised commercial offer based on the poll’s outcome. By using Whichit, advertisers and marketers can create rich, commercially driven interactive content, delivering a new and enhanced experience for their audience and providing your audience the perfect call-to-action at just the right moment. See the example.

2. Contests

Contest or competitions are another great way to create an interactive marketing campaign, both have the potential to go viral and pull a lot of participants and new potential customers in.

COMPETITION! What's your favourite Summer destination?

Great contests have proven to tempt consumers and inspire engagement. Competitions not only attract public participation and interest, but also help the brand building its ‘LoveMarks’. In addition, contests require some form of application, which is when marketers can collect valuable consumer data.

Whichit is an easy and effective way to create beautiful, fun contests in minutes that allows advertisers to collect information from customers in return for their participation in a competition. See the example.
 

 

3. Viral Videos

Viewers love a good viral video - video content that is so entertaining they readily share it across their social network feeds. Hardly a week goes by that you aren't shown a viral video from a friend, or are showing one to a friend yourself.

Sharing became a valued and premium metric, one very difficult to drive, because it’s completely voluntary; the decision of an individual to share content can’t be bought. Other than ‘a purchase’, there’s no more intimate and influential metric than a social share.

These days, many brands use Viral Videos for their marketing campaigns. The brands currently doing it know how to tailor it to their overall business objectives, have the people, budget and data to pull it off.
Whichit has recently launched their SnapchatXWhichit campaigns, allowing advertisers to create short, 100% full-screen branded videos for Snapchatters followed by Whichit’s unique ad unit with a commercial call-to-action. These campaigns generate 5X more Click-through-rate than other social media advertising, placing the videos as a top interactive marketing tool and a brand closer to their audience’s mind and heart.

Read more about the innovative Snapchat X Whichit campaigns

4. Live Stream

Live Stream allows customers to directly interact with customers, by answering questions directly under the customers’ comments in real-time and even afterwards. This new form has emerged from the end of 2016 and will continue to explode in 2017.

5. KOL - Key Opinion Leaders (Influencer Marketing)

According to a study by Dinesen, influencers can increase advertising campaigns' ROI by 11x compared to the average. KOLs are the trend makers helping to educate the market, and they have many fans and followers. A brand can use KOLs through live stream campaigns, social posts or through PR articles in print and web publications.

How can Whichit help you create ‘Interactive Commercial Content’ campaigns?

Before purchasing a product, customers tend to check and ask for others’ opinion about that product. By using Whichit, after answering fun interactive polls or quizzes, the audience will reveal the shareable ‘Engage Card’ – Engage Cards are the commercial actionable Call-To-Action layer that redirects users to bespoke content, based on their votes. They achieve up to 95% engagement rate per campaign and allow customers to compare their results with those who also answer that question. Whichit Engage Cards are your way to convert traffic into revenue, based on your campaign goals.
By using Whichit, advertisers can easily create ‘Interactive Commercial Content’ in minutes, wrap it into a campaign and share it on the brand's social media channels, embed it on their website or even as display advertising with paid traffic, targeting a specific audience.

Want to learn more? Contact us to get more information or simply register for FREE and create your first Interactive Content Campaign:

LIMITED OFFER: Register for FREE & Get $50 Advertising Budget using code: WelcomeHP-50