Written by: The Whichit Team
We are incredibly proud to announce that Whichit has been selected for the 365^x Business Accelerator, launching in Israel.
The 365x Accelerator is a business enhancer that prepares Software and IoT startup companies for exponential growth. Surrounded by talented executives and entrepreneurs, startups have the possibility to sharpen their business, product and technology, while accessing an international customer and distributors network to affirm solid traction towards scalability.
The selection process was based on three criteria, product, innovation and traction. The chosen startup had to offer a software based or IoT product with disruptive innovation or cutting-edge technology, as well as an initial traction with pilots or customers. We are pleased to say, Whichit matches all of them.
Backed by three global leaders, Microsoft, Prodware Group and Tech Data, the program will take part in the city of Kfar Saba, Israel, for six months. Whichit will be assigned an experienced coach in sales and business development that will help strengthening the company’s strategy and roadmap and structuring the product, technology and organization to work at scale and sustain exponential growth. In addition, this period will have frequent market feedback, global customer reach and tight support to reach actual business agreements with customers and partners. Generate sales, close reseller partnerships and reach the required traction to fit the criteria of “Series A Round” investment.
Since crossing the Product Market Fit threshold at the end of 2017, Whichit has seen an exponential trajectory of growth focusing on the UK and EU markets that has laid foundations for continual growth. Delivering innovative marketing and advertising solutions to tier-1 brands and advertising agencies, enables them to better engage with their audiences, convert traffic into revenue and gain actionable insights. This program is a great opportunity to extend Whichit commercial operation and company growth.
Together with Whichit’s innovative and proprietary technology, a machine learning profiles users in real time based on their preferences, offering a more personalised approach to marketing and advertising, positioning itself at the forefront of its field and gaining a key business advantage in the market.
In July 2018 the company release a new and improved version of its flagship platform ‘Whichit for Advertisers’, a SaaS platform that caters to the SME and SMB markets. It enables advertisers to seamlessly create interactive commercial content, create and manage commercial campaigns on multiple channels including Google’s Display Network, where Whichit is part of an elite that are 3PAS certified by Google, social networks and programmatically.
In the past few years, Whichit has won several awards. In 2015, the company won The Sirius Programme by the UKTI, Pitch@Palace 4.0 People's Choice Award, and Facebook Startup of the Year EMEA 2015. In 2016, Innovate UK Smart funds TSB Project. The year after, Whichit was included in The Leap 100 2017 List and won two awards by Finances Online, Rising Star and Great User Experience.