Interactive Content

Advertising and Data Gathering: Why not both at the same time?!?

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Victor Martin
Business Development Intern

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Thibault Bourrelly
Business Development Intern


Understanding your customers’ needs to give them what they want is the ultimate, but expensive goal. To perform on a tight budget, marketers tend to separate market research campaigns (to better understand their customers) from defining an advertising plan (to promote their new and existing products). So, you want to better understand how to target your customers through advertising and attract them without spending a huge amount of money—how can you do both at the same time?

Here’s something for you: Whichit!

Whichit is an Interactive Commercial Content tool: an efficient way to gather useful data and to promote your business at the same time. Whichit allows you to create interactive ads that can be shown on social media, onsite and programmatically. We do the heavy lifting for you, so you don’t spend hours trying to comprehend the valuable data you gather. Thanks to our fantastic Analytics Dashboard, the information collected is very easy to understand and the results of your campaigns can be monitored in real time.

How can you better understand the results of your campaign?


The Whichit Analytics Dashboard is divided into several sections that make it easy to understand how your campaign is performing, and what your audience has answered.

The campaign dashboard is divided into two sections: campaign performance and creative performance. The campaign performance shows data captured in your overall campaign—the aggregated results of all creatives within the campaign envelope. After viewing the overall campaign statistics, you can then focus on the performance of individual creatives in order to monitor and compare them individually.

The first section shows General information about the campaign: the start date, the campaign type and Call-to-Action type per creative. Also, it shows the number of people who saw the ad, clicked on the ad, and so forth.

The general information about this campaign shows how a survey accomplished excellent results. 74% of the audience that noticed the ad, voted, and was shared on social media 308 times.

The general information about this campaign shows how a survey accomplished excellent results. 74% of the audience that noticed the ad, voted, and was shared on social media 308 times.

Traffic Referrals presents the number of unique views per ad and website where your campaign has appeared (you can expand the widget to view more detailed information), and an Activity Graph illustrates the activity of your Whichit campaign over time – including engagement rate, completion rate, and unique impressions for comparison.

The audience that noticed the collection of ads, come from 8 different websites where 5 of them got the highest amount of views. The one with more views is 'traveldestinations.com'

The audience that noticed the collection of ads, come from 8 different websites where 5 of them got the highest amount of views. The one with more views is 'traveldestinations.com'

The Whichit Analytics Dashboard visualises your campaign’s creative funnels in a very clear way, allowing you to understand the results with just a snapshot. You can also export the data to a spreadsheet.

The Completion Rate Funnel gives a clear overview of your creative’s results, starting from views, through content engagement to the call-to-action conversions.

The Post Engagement Funnel helps you recognise drop-offs in your posts and understand if the creative is working. If anything needs to be changed, you can edit the creatives in real time without needing to pause your campaign.

The Completion Rate and Post Engagement funnels are made available for every creative within your campaign, allowing you to compare your creatives and see which is performing best.

These funnels are showing great results. Each question was so engaging that 98% of the audience completed the survey.

These funnels are showing great results. Each question was so engaging that 98% of the audience completed the survey.

See in detail the number of views on your Engage Cards and Call to Action stats, allowing you to see what commercial message is most likely to convert your potential customers into returning customers.

Here, 97% of the audience that interacted with the ad, submitted their email. 57% shared their details after getting to Engage Card #1, 39% to Engage Card #2, and 1% to Engage Card #3.

Here, 97% of the audience that interacted with the ad, submitted their email. 57% shared their details after getting to Engage Card #1, 39% to Engage Card #2, and 1% to Engage Card #3.

The Whichit Analytics Dashboard gives you valuable capabilities to understand your audience with a few advanced features, allowing you to conduct a small market research project with every campaign you’ve created.

If you are asking more than one question, the Whichit Analytics Dashboard shows the Common User Paths (per creative), the most popular choices among your audience, and finally their conversion rate on your chosen Call to Action.

In this example, while more users chose path #1, the conversion was higher in path #2.

In this example, while more users chose path #1, the conversion was higher in path #2.

Discovering connections between different products is a gold-mine for marketers. With Whichit’s ‘Votes Breakdown’ feature, you can see exactly what your audience preferred most, and how they voted from the perspective of other choices they’ve made within the collection.

For example, you can discover that most of the people who chose the brown bag also prefer the pink lip-gloss and the mascara.

For example, you can discover that most of the people who chose the brown bag also prefer the pink lip-gloss and the mascara.

This valuable information can be used in different marketing propositions such as newsletters, package promotions, remarketing campaigns and product staging. This data is made available per creative within your campaign.

Finally, the Audience section presents where your ad has been shown around the world and how well received it has been in all these places.

Interactive Ads Campaign Audience

Our Analytics Dashboard offers you all the tools to gather actionable insights about your customers, so you can reach out to them in the best way.

Check out what our clients are saying about us and start your Whichit wonder ride.
 

Shopify or WooCommerce user?... We have the tool for you

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Noémie Girault
Business Development Intern

 

If you use Shopify or WooCommerce - you may find yourself struggling with getting visibility or generating traffic to your site. You may even struggle with targeting the perfect client with the right products. Well, no worries!

Whichit has exactly what you need to get this very much wanted traffic and convert it into revenue. What is this miracle solution? Whichit Interactive Commercial Content.


Here's how you do it:


1. Ask a question

Ask your audience a simple question through image-based polls or quizzes to segment them and cut down the sales funnel. These rich-media ad units can be shown on social media, embedded on your site, in your Whichit display campaign through Google AdWords, and more.
 

2. Generate high level of engagement rate with Whichit Interactive Commercial Content

Once your audience has voted, the item they chose is already loaded to the basket and they can be taken straight to the check-out page.

Check out  this demo  .

Check out this demo.

3. It’s really simple to set up!

All you have to do is paste your basket page URL and boom! the magic is done. So, if you want to get more out of your display campaigns use Whichit to help shorten the sales funnel! 

See how to create your basket URL with Whichit:
 
If you’re a Shopify user, here is all the information you need to build your basket URL.

If you like to Woo your clients with WooCommerce, this link will tell you how to create your basket URL.

If you’re interested, would like to hear more, or need some help getting started just let us know!

Thanks for reading,

The Whichit Team

'Contact Us' Chaos - SOLVED!

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Galit Gan
Creative Director & Co-Founder

 

THE PROBLEM
In the mobile era, users don't have time & patience to dive into those "Contact us" pages: See the chaos in action here > BTDaily MailZoopla

THE SOLUTION
Smart Widget! Easy to use. create "short cuts" and save the 40% drop off on every extra click!

USER EXPERIENCE
See John Lewis demo, before and after using Whichit Smart Widget:

BEFORE:

AFTER:

 

THE BENEFITS

  • Better User experience

  • Saving the 40% drop off

  • Higher Google page rank

  • Lower bounce rate

  • More leads from mobile traffic (less drop off)


LET'S MEET
To hear about your business needs and craft your new "contact us" Whichit that boosts your sales/customer service! Now 15% DISCOUNT for the launch of the service. 


Contact us at pro@getwhichit.com or schedule a free DEMO.
 

That's it for now,
The Whichit team

5 Ways To Make Your Whichit Post Awesome

Here at Whichit, we work with a lot of businesses who are new to our service, and in our experience, it can be tricky to master the perfect Whichit post right from the get-go. To help you roll out Whichit campaigns like a pro, we've created this blogpost to make sure your Whichit post looks fantastic and delivers you the best results!

Whichit's 2015 Highlights

2015 was an amazing year for Whichit with lots of great achievements! Thank you for all your support and for being part of our journey so far.

Whichit was crowned the Pitch@Palace 2015 People’s Choice Award Winner

Whichit was crowned the Pitch@Palace 2015 People’s Choice Award Winner

Whichit was awarded People's Choice Award by the Duke of York