holiday marketing tips

Light up your sales tree this season with Creative Marketing Campaigns

Galit-Gan.png

Galit Gan
Creative Director & Co-founder

 

Spoiler alert! You can download a free ‘Festive Campaigns Guide’ to inspire your marketing strategy.

The holiday season is fast approaching and it is the biggest chance for businesses to boost their revenue. Consumers are expected to spend about a trillion dollars between November and January, so if you haven't incorporated a proper marketing strategy to boost your sales for it, you're already falling behind.

If you have not done so yet, there is no better time than now to start thinking about your marketing campaigns. Let’s help you get started...

Choosing the right strategy

1. Be there

Make sure you have a campaign strategy for both your online advertising and email marketing, as they are both essential channels to increasing sales over the period. Social activities are a must! Get in front of your audience where they already spend the majority of their time, and engage with them with beautifully ads that they can’t miss.

2. Be creative

While creativity is key in order to win hearts,
your commercial offer shouldn’t be left behind.

Interactive commercial content is the answer to your business’s success this year. It is bold, fun to interact with, and creates a memorable experience that positions your brand as innovative. All that without compromising on your true objective – increasing revenue.

3. Be cost-effective

Making assumptions about how your audiences feel and what they want or need, can result in expensive and even damaging campaigns that squander opportunities to foster brand loyalty and boost sales. Using Interactive Commercial Content you can ask your target audiences questions through image-based quizzes, with bespoke Call-To-Actions. This allows you to gather 1st party data, actual user preferences and behaviours without compromising revenue goals.

The following holiday marketing ideas will amplify and add significant value to your efforts to ramp up sales during the most profitable time of the year:


Win your Halloween!

A ‘COSTUME BUILDER’ for the scariest night of the year to sell more costumes

 

Did you know... During October 2016, the amount spent on all Halloween goods across the retail industry was £30.8 billion, a 6% increase on the previous year. Brits spent an estimated £277 million on Halloween treats alone in 2017!

The COSTUME BUILDER brings a unique brand interaction delivering a memorable experience.
With Phenomenal engagement rates, audience segmentation by product/preference and outstanding conversion rates.

 

Be the buzz this Black Friday & Cyber Monday

The perfect ‘DEAL FINDER’ for this exciting weekend of sales

Did you know... A whopping £1.4bn was spent on online sales in the UK on Black Friday - up some 11.7% on last year, according to online retailers trade body IMRG.

The DEAL FINDER delivers Black Friday deals across the internet in an interactive ad unit with phenomenal performance stats.

Black Friday 'Deal Finder' -    click image for live demo!

Black Friday 'Deal Finder' - click image for live demo!

  • Up to 16 products from 4 categories in 1 interactive creative

  • Actionable insights that can be optimised to in real time

  • 1st party data and high performing audience segments

  • Integration with client e-commerce engines to auto-fill baskets directly from the ad unit

  • New customer acquisition and incremental product sales

 

 

Light up your sales tree this Christmas

An ‘INTERACTIVE MUSICAL EXPERIENCE’ and a ‘GIFT WIZARD’ for the most wonderful time of the year

Did you know... Retail sales for Christmas 2017 grew 1.4% against 2016 to a whopping £78.69 Billion (mid Nov – end Dec).

The GIFT WIZARD and MUSICAL EXPERIENCE deliver a unique and memorable brand interaction.

 

 

Get actionable insights about your audience in real time and high performing audience segments. The interactive content can easily integrate with client e-commerce engines to auto-fill baskets directly from the ad unit! No additional steps or landing pages needed.

 

Out-of-the-box Boxing Day strategy

Get consumers to interact with and select your sale items with a ‘BOXING DAY BARGAIN FINDER’

Boxing Day 'Bargain Finder' -    click image for live demo!

Boxing Day 'Bargain Finder' - click image for live demo!

Did you know... 2017 Boxing Day bargain hunters spent a record £4.5billion! Web sales hit £1.03billion, topping £1billion for the first time and up 7.9 percent on the £954million spent in 2016, according to Centre for Retail Research.

The BOXING DAY BARGAIN FINDER delivers your boxing day bargains direct to consumers even before the event. It presents a unique opportunity for consumers to select multiple sale items they want from 1 interactive ad unit. Gather actual consumer preferences and behaviour that can be used to build new audience segments.

 

Enjoy this new customer acquisition and increase sales this season.
Download our free download a free ‘Festive Campaigns Guide’ to inspire your marketing strategy:

 
 

 

Brilliant creatives and personalized offers to your customers make a huge impact, and can strengthen the consumer-brand relationship, turning a happy customer into a brand ambassador.

Now, make all of your holiday marketing dreams come true!

Merry Christmas! And don’t forget to follow us on Twitter and Facebook for more inspiration and marketing tips.

 

4 Marketing Ideas for bank holiday Travel and Tour Businesses promotions

Alex-Radugina.png

Alexandra Radugina
Senior Marketing Manager

 

The bank holiday presents travel peak opportunities, so marketing campaigns must include several things to maximise this occasion.

Bank holidays are times when people take a break and enjoy. For many of them, this means a long weekend and a great opportunity to travel. For businesses, it means a huge travel peak opportunity and thus, a good moment to refine marketing campaigns to reach more customers.

There are many ways you can leverage bank holidays into your marketing, let us find out how.

1. First, understand your customer persona


Targeting the right people at the right time is what makes a marketing campaign effective. How can you plan a marketing campaign if you have no idea who your customers are? To target adequately, you must understand what your audience craves and who your ideal customers are.

Online travel services are a tough business: prices are low, and competition is high. How can you differentiate? Understand your clients. Beyond knowing their age or gender, you need to understand given these demographic’s information what drives them when they choose a destination, book a flight, a hotel, what they want, what they don’t want, and finally where they go for information when making such decisions.

marketing campaign results dashboard

The Whichit Analytics Dashboard gives you a perfect overview of your audience and their preferences.

 

True multi-channel marketing is all about using the right blend of channels to get the right messages to the right people at the right times.
 

2. Targeted Campaigns & Retargeting


What you should keep in mind is that your aim is to generate qualified leads. Your marketing campaign is not only about generating activity but about generating contact information to develop relationships with your customers and retarget later if needed. You need targeted marketing campaigns toward your ideal customers and it must contain lead generation. That is the process of effective travel marketing.

 

 

 

 

 

Click the example to see how wonderful it really is! >>>

 

Email Marketing

Your email database is extremely valuable. Your website should always have the ability to collect emails. Once people subscribe, even if they are not using your services, you will be able to approach them with emails saying when it will be the right time for them to travel!


Social Media

Social media is important for travel marketers. During or after their trip, your customers will share their experience with their friends and family or followers, and you will be able to take advantage of this. While using social media you should always track and manage your strategy by using social media tools that allows you to get useful statistics like ‘Facebook Insights’ or ‘Twitter Analytics’.


Share your knowledge

These days, content marketing is important and highly interesting for customers. Indeed, your website or even your email marketing must be significant for your audience. Your customers must find information quickly that is relevant to their needs, travel wise: make their journey easier to plan, and they will be thankful! Therefore, you must share your knowledge while sharing your offers.

You can also share your knowledge by writing articles for local magazines and papers.


Reviews & check-ins

Trip Advisor states that 93% of users find reviews important when deciding where they want to stay and 53% of people would not book a hotel without checking out the reviews first. Nowadays, people love reviews and you shouldn’t neglect this. Create an identifiable section for your clients to leave reviews on your website, since it could increase your brand awareness and generate content about your brand. Besides, it’s always good having people telling the world that you are doing a good job!


3. Personalized holiday offers

We previously mentioned the importance of knowing your clients. For example, according to Binge travel industry, 41% of people looking for family holidays are aged between 35 to 49 and in 2016 in the category of the family holidays,  69% were taking a road trip while only 26% where travelling to an international destination. What these statistics say is that customers are different, thus, so are their needs. Then, you must personalize your holiday offers in order to offer them exactly what they’re looking for.


4. Interactive Content Marketing (content, quiz, trivia, competitions) to generate User Generated Content, to Create Stories


The digital journey of booking a personal trip, from the idea of where to travel, all the way to the final purchase can be a very long, complicated process. Make it fun and easy for your clients by using interactive content!
For example, if they are struggling to choose a destination, create a quiz for them, then offer them a purchase coupon code linked to the destination matching their desires!

On your website, create content to learn about your client’s preferences and target them more accurately in the future.

native advertising creation tool

Then, to develop customer loyalty and enlarge your client database, create a contest about the best holiday photos on your Facebook page!

Using interactive content will help you achieve a better ROI and collect meaningful, actionable data about your customers’ preferences. This is win-win for you and your clients.