Advertising and Data Gathering: Why not both at the same time?!?
Victor Martin
Business Development Intern
Thibault Bourrelly
Business Development Intern
Understanding your customers’ needs to give them what they want is the ultimate, but expensive goal. To perform on a tight budget, marketers tend to separate market research campaigns (to better understand their customers) from defining an advertising plan (to promote their new and existing products). So, you want to better understand how to target your customers through advertising and attract them without spending a huge amount of money—how can you do both at the same time?
Here’s something for you: Whichit!
Whichit is an Interactive Commercial Content tool: an efficient way to gather useful data and to promote your business at the same time. Whichit allows you to create interactive ads that can be shown on social media, onsite and programmatically. We do the heavy lifting for you, so you don’t spend hours trying to comprehend the valuable data you gather. Thanks to our fantastic Analytics Dashboard, the information collected is very easy to understand and the results of your campaigns can be monitored in real time.
How can you better understand the results of your campaign?
The Whichit Analytics Dashboard is divided into several sections that make it easy to understand how your campaign is performing, and what your audience has answered.
The campaign dashboard is divided into two sections: campaign performance and creative performance. The campaign performance shows data captured in your overall campaign—the aggregated results of all creatives within the campaign envelope. After viewing the overall campaign statistics, you can then focus on the performance of individual creatives in order to monitor and compare them individually.
The first section shows General information about the campaign: the start date, the campaign type and Call-to-Action type per creative. Also, it shows the number of people who saw the ad, clicked on the ad, and so forth.
The general information about this campaign shows how a survey accomplished excellent results. 74% of the audience that noticed the ad, voted, and was shared on social media 308 times.
Traffic Referrals presents the number of unique views per ad and website where your campaign has appeared (you can expand the widget to view more detailed information), and an Activity Graph illustrates the activity of your Whichit campaign over time – including engagement rate, completion rate, and unique impressions for comparison.
The audience that noticed the collection of ads, come from 8 different websites where 5 of them got the highest amount of views. The one with more views is 'traveldestinations.com'
The Whichit Analytics Dashboard visualises your campaign’s creative funnels in a very clear way, allowing you to understand the results with just a snapshot. You can also export the data to a spreadsheet.
The Completion Rate Funnel gives a clear overview of your creative’s results, starting from views, through content engagement to the call-to-action conversions.
The Post Engagement Funnel helps you recognise drop-offs in your posts and understand if the creative is working. If anything needs to be changed, you can edit the creatives in real time without needing to pause your campaign.
The Completion Rate and Post Engagement funnels are made available for every creative within your campaign, allowing you to compare your creatives and see which is performing best.
These funnels are showing great results. Each question was so engaging that 98% of the audience completed the survey.
See in detail the number of views on your Engage Cards and Call to Action stats, allowing you to see what commercial message is most likely to convert your potential customers into returning customers.
Here, 97% of the audience that interacted with the ad, submitted their email. 57% shared their details after getting to Engage Card #1, 39% to Engage Card #2, and 1% to Engage Card #3.
The Whichit Analytics Dashboard gives you valuable capabilities to understand your audience with a few advanced features, allowing you to conduct a small market research project with every campaign you’ve created.
If you are asking more than one question, the Whichit Analytics Dashboard shows the Common User Paths (per creative), the most popular choices among your audience, and finally their conversion rate on your chosen Call to Action.
In this example, while more users chose path #1, the conversion was higher in path #2.
Discovering connections between different products is a gold-mine for marketers. With Whichit’s ‘Votes Breakdown’ feature, you can see exactly what your audience preferred most, and how they voted from the perspective of other choices they’ve made within the collection.
For example, you can discover that most of the people who chose the brown bag also prefer the pink lip-gloss and the mascara.
This valuable information can be used in different marketing propositions such as newsletters, package promotions, remarketing campaigns and product staging. This data is made available per creative within your campaign.
Finally, the Audience section presents where your ad has been shown around the world and how well received it has been in all these places.
Our Analytics Dashboard offers you all the tools to gather actionable insights about your customers, so you can reach out to them in the best way.
Check out what our clients are saying about us and start your Whichit wonder ride.