Whichit - Cutting Edge Technology for the New Era of Ads and Marketing


Whichit combines the brightest minds and most sophisticated technologies to create ad and marketing solutions that recapture the users' attention in an unobtrusive manner, making them WANT to engage with YOU!

Whichit’s flagship tool is a highly engaging interactive commercial-ad format that is delivered to audiences as an addictive survey/quiz where they answer fun, image-based questions, giving you the perfect message at the right time. Beneath the surface lies a super-powered, big data machine learning insights engine that informs you of their unique preferences, drives them to specific commercial actions and increases engagement and conversion by whopping numbers.

The company has an innovative proprietary technology that profiles users based on their preferences and uses machine learning to provide bespoke commercial incentives in real time. The technology and the unique ad-formats allow our clients see exponentially higher engagement rates than comparable ad units, while running their campaigns on multiple channels from one platform.

After winning the UKTI's Sirius Programme, Whichit relocated from Tel-Aviv, Israel to London in 2014. In 2015 Whichit won 'Start-up of the Year EMEA' by Facebook, the Innovate UK R&D funding award and the People's Choice Award at Pitch@Palace by the Duke of York.


Our Partners


Whichit's Co-Founders

Jonathan Gan

CEO & Founder

Former Israeli Air Force Major and IBM Project Manager. B.Sc In Industrial Engineering and Management. MBA in Entrepreneurship from Tel-Aviv University.

CTO & Co-Founder

Former SAP Consultant and Lead Developer at Ness Technologies. BSc in Computer Science Knowledge and experience in a wide variety of programming languages and platforms.

Creative Director  & Co-Founder

Over 5 years' experience as an Architect & Designer (B.Arch, MRE). Galit has extensive knowledge and experience in a range of design fields: 3D imaging expert, graphic design and UX/UI designing.