Prince Andrew said: “[The goal] is to celebrate the innovation that entrepreneurship actually delivers to the UK, and is trying to raise the profile of enterprising activity by individuals and companies.”
Guests included 300 business leaders, celebrities, CEOs and mentors ranging from Lord Karan Bilimoria, CBE, Celebrity Chef Heston Blumenthal, OBE, Television presenter Jonathan Ross, OBE, and Royals such as Princess Beatrice. All joined forces to assist the 12 finalist start-ups. At the event, entrepreneurs had the chance to pitch for funding, advice and introductions from the high profile guests. Four prizes were awarded on the night: Most Commercially Viable Business; Best Pitch; Most Disruptive Business and the People´s Choice Award.
After so much support and hard work Whichit was crowned as the winner of Pitch@Palace 4.0 People´s Choice Award at St James´s Palace in London.
We were especially honored to see our faces on stage with HRH The Duke of York on Tuesday November 3rd’s edition of the Evening Standard. It’s not every day that you get to see your face every place you look on the evening tube ride home…